Reasons to Rank #1 in Google
Few could have predicted the meteoric rise of Google. At one time people would click through search results to the second page and even on to the third. Today, not so much. A study by Cornell University found that the top three Google results got 79% of all clicks, a staggering amount. This corroborated an eyetracking study by Think Eyetracking which showed that compared with 2005, users search habits are predominantly impatient. Thanks to grokdotcom and Bryan Eisenberg for the heads up on the search behavior difference.
SEO and Web Accessibility Come Hand in Hand
An SEO campaign can often become too focused on linkbuilding and establishing a presence on social media websites ignoring web accessibility in the process. Making Web content more available to all users should be our goal almost from the beginning. To do this, search engine optimizers need to get on board the Web accessibility train. Ann Smarty at the Search Engine Journal gives us the lowdown on enhancing Web accessibility.
Cleaning Up a Retail Site
The amount of us that regularly do our shopping online increases every year. Unfortunately, to cater to the online masses, retailers often go over the top in an effort to persuade us to part with our cash. Duplicate content can lead to online mayhem for companies in the retail business. Consider it common practice to research e-commerce packages before populating an online store. Brian Klais at Search Engine Land offers five natural search marketing performance issues introduced by duplicate content issues.
Raven Recap
- SEO Daily Reading — Issue 102
- SEO Daily Reading — Issue 103
- SEO Daily Reading — Issue 104
- New Raven Status Blog
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