Shaping Query Traffic for New Keywords
Michael Martinez at SEO Theory discusses ways of taking advantage of shaping query traffic and creating value in the queries. He outlines the number of queries searched monthly and the three major sources of new search traffic.
Reciprocal Linking and Interlinking
Ann Smarty at the Search Engine Journal discusses the components of link building using reciprocal linking and interlinking. The article highlights the risks of using reciprocal links when engaging in an organic SEO campaign, and what you can do to look as natural as possible.
How Being Off-Topic, Off-Message or Off-Brand Can be Good for Your SEO
Stephan Spencer at Search Engine Land tells us how to earn links we wouldn't have thought possible by using a little provocation. Your PR person might not necessarily agree, but you can't argue with the traffic that something contentious or off-color could bring.
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