Raven SEO Weekly Digest - Issue 23

The Illinois Earthquake — The Search Engines Respond

At 4:36am this morning, an unusual earthquake occurred in the West Salem area of Illinois which registered a magnitude of 5.2. In Middle TN, as reports started to filter in to local news media about the shockwaves, some people knew about it, but others were left wondering "What earthquake?". Instead of turning on the television, a lot of people went straight to the search engines — a sign of the times? Currently, Google Trends is reporting three references of the earthquake in the top 10 of 'Today's Hot Trends'. So how did the search engines perform when it came to providing information? Between Google, Yahoo!, LiveSearch and Ask, it seems like Google came out on top.

Twitter - Does it Have a Market Outside of SEM?

Twitter continues to grow in popularity, but many would-be users outside of the SEM industry are turned off by the mini-blogging platform. Matt Davies from SEO Tunes offers us a Twitter perspective from outside the Twittersphere.

SEO Misconceptions

It is a common misconception from people outside the search industry, that organic traffic is obtained free of charge. They see two things: PPC = Spending Money, and SEO = Free traffic. This couldn't be further from the truth. A good SEO company or consultant will be expensive and many companies will baulk at the cost. In the long run however, this can be the difference between their online presence or business expanding and spontaneously combusting. Good SEO takes a lot of hard-work, persistence and effort. Stephen Spencer's article at Search Engine Land, covers the details about the myth of SEO being free traffic.

Raven Recap

Posted By: Lee Smith-Bryan Posted On: Apr 18, 04:45 PM