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Raven SEO Weekly Digest - Issue 26

Can You Afford PPC? You Can't Afford Not to!

If you're not sure where to begin for your search engine marketing campaign, Pay-Per-Click can be a great start. It's something that the beginner can start working on and reaping the benefits from, but at the same time, if it's done right, it can get also get results. Stuntdubl advises that starting slow with low volume specific keywords is the way to go. There are some excellent pay-per-click tools to equip yourself with. However, be advised that even though natural SEO takes longer, it drives more traffic than PPC.

Keeping SEO Simple - Why it's Important

Whether you're in the search industry or not, learning how to explain SEO in the simplest terms possible could be one of the most important thing you do when in communication with a client. Eric Enge at Search Engine Land suggests using the 30 second rule. If you can't explain it in 30 seconds or less, don't use it. Eric lists 10 excellent pieces of simple advice.

The SEO Guide for Designers

The Web Designer Wall offers up a great SEO resource list for designers who know little or nothing about search engine optimization. According to their stats, just over 1 in 10 people don't think SEO is mandatory as a web designer, and 24% don't even know what SEO is. The list contains reasons to learn SEO, the basics of search engines and the top 9 SEO mistakes made by designers and developers.

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