Five Steps to Effective Keyword Research

Keyword research is an absolute must before you begin an SEO campaign. Targeting the wrong keywords may result in meaningless, ineffective search engine rankings. It can also result in lost revenue due to the inability of a potential customer to find you on a search engine.

Lisa Barone at the Search Engine Guide wrote about the five steps to effective research. Those steps are divided into the following phases:

Five Steps to Effective Keyword Research

Phase 0 — Demolishing Misconceptions
Phase 1 — Creating the list and checking it twice
Phase 2 — Befriending the keyword research tool
Phase 3 — Finalizing your list
Phase 4 — Plan your Attack
Phase 5 — Rinse, Wash Repeat

Additionally, you can you use Raven's Keyword Analysis Tool to research keywords on competitors' pages and your own.

The Raven Keyword Analyzer checks a Web page for keywords related to a specific subject

Posted By: Lee Smith-Bryan Posted On: Nov 26, 04:15 PM