Raven SEO Weekly Digest - Issue 39

Yahoo! Announces Redesign for Site Explorer

Yahoo!'s Search Blog announced this week that they are testing a new design for their Site Explorer. The new design involves a plethora of new stats about the websites including number of pages crawled, number of inlinks, number of outlinks and number of pages known. Yahoo! have also increased the number of Dynamic URL Rewriting rules from 3 to 10.

Bill Gates Still Working at Microsoft

Forget improving the Windows Vista OS, the one thing Microsoft should focus on improving is Search (and as a Mac user and Search Engine Specialist, all I can say is "about time"). It seems like Bill Gates is not willing to throw in the Search towel to Google just yet - the potential advantages provided by Powerset are enough to keep Microsoft thinking that they can still provide a decent Search experience. However, the question begs to be asked, if Live Search was not the default Search for Internet Explorer would they simply disappear from the industry altogether?

6 Tips for Aligning Your National, Local SEM Efforts

To successfully incorporate local search campaign segments into a national SEM buy, there are main strategies for advertisers that need to be adhered to. They include developing your keyword list, accounting for variances between geographies, avoiding overlap, customization, considering additional placements, and appropriate tracking. Gregg Stewart at Search Engine Watch explains that achieving maximum benefit from the local campaign segments is a direct result of how the local search additions are executed.

Raven Recap

Posted By: Lee Smith-Bryan Posted On: Aug 22, 11:42 AM