Sometimes clients can often have unrealistic expectations when it comes to SEO work. The market has become saturated with “Guaranteed top 10 placement - get listed overnight!” fly-by-the-seat-of-their-pants SEO companies. Those who are familiar with good, solid SEO techniques are all too aware that these companies almost always fail to deliver. And if they do deliver results, the outcome is usually temporary, because they most likely used Black Hat methods — making it only a matter of time before the site is penalized or thrown out of the index.
To address these issues, an SEO specialist may want to educate their client with the following five myths about SEO:
Overnight Results
Placement Can be Guaranteed
Meta Tags
Submitting to Search Engines
More Links > Good Links
Modern Life goes into more detail in their article, 5 Myths in SEO. This old adage continues to ring true, even in SEO — if something seems too good to be true, it probably is.
This entry was posted
on Monday, December 17th, 2007 at 10:20 pm and is filed under Commentary, Productivity.
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Five SEO Myths
By Lee Smith-BryanSometimes clients can often have unrealistic expectations when it comes to SEO work. The market has become saturated with “Guaranteed top 10 placement - get listed overnight!” fly-by-the-seat-of-their-pants SEO companies. Those who are familiar with good, solid SEO techniques are all too aware that these companies almost always fail to deliver. And if they do deliver results, the outcome is usually temporary, because they most likely used Black Hat methods — making it only a matter of time before the site is penalized or thrown out of the index.
To address these issues, an SEO specialist may want to educate their client with the following five myths about SEO:
Modern Life goes into more detail in their article, 5 Myths in SEO. This old adage continues to ring true, even in SEO — if something seems too good to be true, it probably is.
This entry was posted on Monday, December 17th, 2007 at 10:20 pm and is filed under Commentary, Productivity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.