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Archive for the ‘Commentary’ Category

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New Keyword Manager, Competitor Manager and Research Assistant

Wednesday, September 9th, 2009
In the coming months, we’ll be releasing new management and research tools to help Internet Marketers better manage their website campaigns. The Website Dashboard will play a significant role in those changes, and it sets the stage for introducing new features. We’re launching the Dashboard with a new Keyword Manager and Competitor Manager. The Keyword Manager allows you to add and manage keywords related to your website’s campaign. In addition, the Keyword Manager displays AdWords statistics and Link Manager data, allows you to add keywords to the SERP Tracker and also makes it easy to research related keywords in the new Research Assistant. In ...

http://raven-seo-tools.com/blog/752/new-keyword-manager-competitor-manager-and-research-assistant

New Raven User Manual

Thursday, September 3rd, 2009
We’re excited to announce that we just added a User Manual to Raven today. The manual is in beta and there will be several upcoming revisions as we continue to build out new features and and tweak existing ones. The User Manual is available on the top bar in the Resources menu. We’ve tried to be as thorough and as detailed as possible, but there are bound to be a few things that we’ve missed. If there’s something you would like covered in more detail, email lee AT raventools.com or message RavenGeordie on Twitter. In addition to launching our User Manual, we’re ...

http://raven-seo-tools.com/blog/723/new-raven-user-manual

What To Do During The Twitter Maintenance Hour

Wednesday, May 13th, 2009
I logged on to twitter this morning to discover that the site will be down today for one-hour for maintenance. “Tomorrow, Wednesday May 13 we will be continuing the database maintenance work we began last Friday. We will be taking all Twitter services offline for one hour beginining at noon Pacific. We are begining this work earlier in the day to ensure that we have the full resources of our team to respond to any problems that might arise. Thanks for your understanding.” I had two initial reactions, apparently 57 million dollars of VC money did not buy them spell check and what ...

http://raven-seo-tools.com/blog/3083/what-to-do-during-the-twitter-maintenance-hour

How Twitter Almost Sold Me A New Car

Thursday, April 9th, 2009
I’m in the market to buy a new car, so on a whim, I thought I’d try a little experiment. See, here’s the thing, if I’m going to spend $20k or more on one item, why should I be the one who does all of the work? Shouldn’t these dealers trip over themselves to get to me and fight over who wins my life savings? This should go for any large ticket item…houses, big screen tv’s, etc. So I thought, why not ask Twitter and see if I could get them to come to me instead? On Tuesday afternoon at 11:29am, ...

http://raven-seo-tools.com/blog/3072/how-twitter-almost-sold-me-a-new-car

Conversational Point/Counterpoint

Wednesday, April 1st, 2009
Yesterday I wrote “every brand should be participating in the conversation!” and today I read an article in Advertising Age about how it really doesn’t matter. Oh. Well ok then. But the article does raise some fair points. While we in the industry might be existing in a social media bubble all day every day, it still has yet to reach mass adoption. The numbers, as much as we might want them to, don’t lie: For example, in the past month, the Twitter community has been titillated by South by Southwest, AT&T, “Lost” and the redesign of Skittles.com. Missing from the list ...

http://raven-seo-tools.com/blog/3070/conversational-pointcounterpoint

Embrace the Conversation

Tuesday, March 31st, 2009
If there’s one thing I covet more than anything these days, it is AT&T’s UVerse installed in my home. Who wouldn’t want all of that fiber bandwidth pumping into their house for unlimited HD options and awesome internet speed? I know it is close too. Neighbors are having it installed every day. The AT&T trucks are constantly working on adjacent streets. So where is my UVerse, AT&T? Never have you had someone more ready to shell out $100+ a month for your service, yet you are nowhere to be found. By now there is no brand, Fortune 500 or not, that ...

http://raven-seo-tools.com/blog/3069/embrace-the-conversation

Apple Will Crush Amazon.com’s Kindle and Complete Their Electronic Ecosystem With New Device In 2009

Sunday, January 4th, 2009
If you’ve been following Apple’s patents over the past few years, you would have noticed a trend in tablet-like devices and innovative ways to interact with electronic devices (like gestures on MacBooks and iPhone’s user interface.) I believe 2009 will be the year they finally release what they’ve been building up to. It’s not based (solely) on wishful thinking. Instead, it’s based on logical next steps and the success (and failures) of their competitors. There are specific features that I believe this device will have, and they’ll be targeted not just at Microsoft and PC makers, but also at Amazon.com. In ...

http://raven-seo-tools.com/blog/2896/apple-will-crush-amazoncoms-kindle-and-complete-their-electronic-ecosystem-with-new-device-in-2009

Defending TweetStalk: A word on the word “stalk”

Wednesday, December 10th, 2008
Ever since we introduced TweetStalk, there has been a modest rumbling of outrage over what people think it stands for, or what it will ultimately do to Twitter. Meanwhile, on the other side of the geek spectrum, we’ve read a spatter of comments about how the feature set is not very novel, and it doesn’t accomplish anything you couldn’t already do with RSS feeds and an aggregator. Funny how something so apparently trivial to one group signifies the end of society as we know it to another. Look, let’s get this straight: you can no more stalk someone using TweetStalk than you can ...

http://raven-seo-tools.com/blog/3078/defending-tweetstalk-a-word-on-the-word-stalk

Physical = Digital?

Tuesday, December 2nd, 2008
Before I joined the team here at Sitening, I was tapped for a freelance project running the social network for the production company behind the new X Files movie, which proved to be a big hit amongst the fan community. Somewhere down along the way I was asked for ideas in naming the box set version of the DVD, which was a big thrill for me as a fan when the studio decided to go with one of the suggestions that came out of a brainstorming session I had with another person on the project. With the street date of ...

http://raven-seo-tools.com/blog/3055/physical-digital

Bounce rates affecting rankings? Or SEO for SEO’s sake?

Tuesday, November 25th, 2008
Over at SEO Black Hat, QuadsZilla demonstrates correlation between traffic, specifically Google traffic, and bounce rate, claiming that bounce rate is being used to determine quality and factoring into rankings. Except his or her graphs show direct, rather than inverse, relationships between traffic and bounce rate. In other words, in those graphs, on days when Google traffic (and traffic overall) was down, the bounce rate was down, too. This runs counter to what one might expect if bounce rate were being used to determine quality from a SERP perspective. A poorly designed or ill-thought-out landing page might cause irrelevant traffic to ...

http://raven-seo-tools.com/blog/3077/bounce-rates-affecting-rankings-or-seo-for-seos-sake

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