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SEO Weekly Digest – Issue 53

Friday, December 4th, 2009
Google Releases Site Performance Tool As mentioned by Matt Cutts at PubCon Las Vegas, Google may be introducing page loading time as a ranking factor. Right now, it’s not clear just how much significance will be placed on page speed, but the release of the Google Page Speed tool and the inclusion of a new Site Performance graph in their Google Webmaster Tools suggests that Google intends to help speed up the Web. Be sure to check out Jon Henshaw’s article on how to speed up your website for Google. You should also check out Rhea Drysdale’s article on The SEO’s Guide ...

http://raven-seo-tools.com/blog/1846/seo-weekly-digest-issue-53

Google’s New Search Features Offer More Opportunities for SEO

Tuesday, October 20th, 2009
While Bing debuted several new features with their updated and rebranded search engine, Google continues to one-up them with new features of their own. Google’s new features are changing the search engine optimization landscape once again, and are also providing new opportunities for Internet marketers that practice SEO. The new features that will have the most impact on search engine optimizers include: Microformat integration with Rich Snippets New Search Options allowing you to sort by past hour, sort by specific date range, or include more/fewer shopping titles Search snippets Using named anchors to identify sections on your pages I’m going to show you what these new ...

http://raven-seo-tools.com/blog/1541/googles-new-search-features-offer-more-opportunities-for-seo

Google’s Fast Flip Repackages News Publications with Innovative Format

Thursday, September 24th, 2009
If you haven’t tried Google’s Fast Flip, yet, it’s worth a click. Earlier this month, the company released a “labs” version of its latest product. The web and mobile pages of Fast Flip are designed to allow users to quickly access content from 39 prominent news sources, such as BBC News, Business Week, Cosmopolitan, Men’s Journal, The New York Times, Newsweek, Smithsonian.com and The Washington Post. This product is a new experiment for Google, on multiple levels. First, it’s a departure from Google News. In fact, the two aren’t even linked together. Second, Google has created a revenue sharing arrangement with its ...

http://raven-seo-tools.com/blog/1081/googles-fast-flip-repackages-news-publications-with-innovative-format

Latest Build of Google Chrome Supports Site Specific Search

Sunday, August 30th, 2009
One of the nicest features of Google Chrome is the single input field for entering URLs or search queries. One of the nicest features of Firefox is that you can search on different sites (search engines or apps) in their search engine input field. I’ve always wanted that feature on Chrome, but the single input field has prohibited that from being possible. That is, until now. The Google Chrome team has found a way to provide similar functionality to Firefox, while adhering to their minimalist design. In the latest nightly build of Chrome for Mac, they’ve introduced a new feature that ...

http://raven-seo-tools.com/blog/697/latest-build-of-google-chrome-supports-site-specific-search

How Twitter Almost Sold Me A New Car

Thursday, April 9th, 2009
I’m in the market to buy a new car, so on a whim, I thought I’d try a little experiment. See, here’s the thing, if I’m going to spend $20k or more on one item, why should I be the one who does all of the work? Shouldn’t these dealers trip over themselves to get to me and fight over who wins my life savings? This should go for any large ticket item…houses, big screen tv’s, etc. So I thought, why not ask Twitter and see if I could get them to come to me instead? On Tuesday afternoon at 11:29am, ...

http://raven-seo-tools.com/blog/3072/how-twitter-almost-sold-me-a-new-car

Bounce rates affecting rankings? Or SEO for SEO’s sake?

Tuesday, November 25th, 2008
Over at SEO Black Hat, QuadsZilla demonstrates correlation between traffic, specifically Google traffic, and bounce rate, claiming that bounce rate is being used to determine quality and factoring into rankings. Except his or her graphs show direct, rather than inverse, relationships between traffic and bounce rate. In other words, in those graphs, on days when Google traffic (and traffic overall) was down, the bounce rate was down, too. This runs counter to what one might expect if bounce rate were being used to determine quality from a SERP perspective. A poorly designed or ill-thought-out landing page might cause irrelevant traffic to ...

http://raven-seo-tools.com/blog/3077/bounce-rates-affecting-rankings-or-seo-for-seos-sake

Google introduces SearchWiki; SEO heads explode

Friday, November 21st, 2008
If you’re signed in to Google this morning and have performed a search, you’ve no doubt noticed that they’ve introduced interaction elements that allow you to move results up or down or suppress them from your display. Google is calling this feature SearchWiki. According to the Google Help Center article on SearchWiki, your modified results persist whenever you are signed in to Google and search for those same terms. Naturally, this feature has implications for both search engine optimization and user experience. Having been on both sides of search: designing the search itself, and optimizing content for display in result sets, ...

http://raven-seo-tools.com/blog/3076/google-introduces-searchwiki-seo-heads-explode

Stop Words Becoming Increasingly More Relevant to Domains and Search

Wednesday, November 19th, 2008
Stop words are words that search engines, like Google, traditionally ignore in searches. For that reason, they’ve been shunned by SEO specialists in regards to how they name domain names, page titles and other keyword-centric onsite SEO elements. However, that strategy has been changing lately, because search algorithms are starting to include stop words in their SERPs more often than not. Black Hat Domainer recently brought the stop word discussion up as it pertained to domainers. The writer pointed to a patent Google submitted on January 15, 2008 that stated: Typically, given a query, the performance bottleneck is the time it takes ...

http://raven-seo-tools.com/blog/284/stop-words-becoming-increasingly-more-relevant-to-domains-and-search

Google Customizing SERPs Based on IP

Thursday, October 9th, 2008
This morning when I was doing my daily check-up on client SERPs, I noticed something interesting. Above the number of returned results, Google informed me that my results were customized for the Nashville Metro area. My search wasn’t based on locale and was a pretty standard search term. So I decided to try several different searches and see if there was any pattern for the customization text. From what I could tell, there wasn’t any rhyme or reason why some searches would be chosen, and others wouldn’t. Intrigued by this, I clicked the ‘more details’ link, which took me to a ...

http://raven-seo-tools.com/blog/260/google-customizing-serps-based-on-ip

Google Chrome: Why?

Thursday, September 18th, 2008
It’s been a few weeks since the release of Google’s Chrome, and many people have now had the opportunity to try it and comment on its potential impact on the browser landscape.  Much of the discussion has centered around how Chrome performs, what features it lacks, and how the interface compares to other browsers.  What has been less discussed is what I believe is Chrome’s reason for being, which is to get the other browser vendors to think outside the window tab box. Google has developed some incredibly rich interfaces for their web applications.  What we can infer from Chrome is ...

http://raven-seo-tools.com/blog/2577/google-chrome-why

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