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Make Google Your What?!?!

Thursday, August 28th, 2008
You heard me, make Google your bitch!. Come join the fun at Barcamp Nashville, October 18, 2008 from 9AM to 4PM.

http://raven-seo-tools.com/blog/233/make-google-your-what

Vanderbilt Owen Graduate School of Management Presentation on SEO & Search Marketing

Monday, August 25th, 2008
I want to thank Corey Cleek of Uloop and Erick Goss for inviting me to present on SEO & Search Marketing to their Internet Marketing class at the Vanderbilt Owen Graduate School of Management. I found the class to be even more inquisitive than the last time I spoke there and had a great time answering a ton of questions. As promised, here’s the presentation outline I used in the classroom. For those who weren’t there, this presentation was an introduction to SEO and Search Marketing. Click on the image below to download the presention in PDF.

http://raven-seo-tools.com/blog/2879/vanderbilt-owen-graduate-school-of-management-presentation-on-seo-search-marketing

Google Changes Rules On Nofollow – Forgets To Send Memo

Wednesday, August 20th, 2008
Oh sweet “nofollow!” I use you on my blog to keep my link juice from spilling out onto the shady, dark world of the Internet underbellies. I even use you to sculpt my sites, hoping to wrangle PageRank and content into my own little silo of SERP love. Yet you are fickle and have proven to be a lying, cheating bastard. You might be asking, “why all the prose?” And by prose, I know you mean really crappy melodrama. It’s because Google keeps changing the rules, but keeps their public message the same. I find this both irritating and also brilliant. ...

http://raven-seo-tools.com/blog/227/google-changes-rules-on-nofollow-forgets-to-send-memo

The Last Shall Be First

Wednesday, April 23rd, 2008
At least that’s true if you’re unlucky with Google. As a follow up to Search Diving on “Live” for Fun, Amusement and Mild Pleasure, we present to you Google Last, the most unlucky search on the Earth. It’s certainly unlucky to be at the bottom of the top 100 results, but it’s even more unlucky to be at the bottom 1,000. However, we think there’s an entire Internet being ignored from all of those lazy searchers who don’t go past the first page of Google. Just a few searches on Google Last resulted in some very interesting websites. Searching for “seriously” resulted ...

http://raven-seo-tools.com/blog/160/the-last-shall-be-first

Demystifying the Google Algorithm

Thursday, April 3rd, 2008
Search Engine Journal recently demystified the Google algorithm. It’s really a matter of perspective. Google Engineer’s Perspective Search Marketer’s Perspective Of course this isn’t totally true, and money doesn’t need to be involved, but it’s still damn funny.

http://raven-seo-tools.com/blog/145/demystifying-the-google-algorithm

Google Street View Cars Forced to Paint Road Lines While Driving the Streets of Nashville

Monday, March 31st, 2008
By now, most people are familiar with Google Maps Street View feature. Street View shows you a 360 degree view of any address you enter. Google accomplishes this amazing task by using an army of specially outfitted vehicles that drive around and take pictures of every street in the city. The Street View feature has received tons of praise from Internet users, but cities like Nashville, TN are up in arms. “These Google cars ride up and down our streets, sometimes 12 or 5 times back and forth. They’re making pot holes, causing wrecks and costing our city millions of dollars,” ...

http://raven-seo-tools.com/blog/2874/google-street-view-cars-forced-to-paint-road-lines-while-driving-the-streets-of-nashville

Google Maps adds Nashville Street View

Friday, March 28th, 2008
So today I went to provide someone with a Google Map link to our house. When I pulled the address up on my browser I noticed a small picture of my house! Wow. So I clicked it and there it was … a view of my street. As I zoomed-out I noticed that I was on the very outskirts of what the Google Maps team had been doing in Nashville. Driving around in their cars taking millions of photo’s of almost every street in Nashville. So, go check out Google Maps and see if you have Street View.

http://raven-seo-tools.com/blog/3039/google-maps-adds-nashville-street-view

Google’s Blog Search is Broken

Monday, January 28th, 2008
I’ve always found Google’s Blog Search to be less then stellar. It’s excellent at indexing, sorting and presenting current blog entries. What it’s not excellent at is returning quality results. However, today it hit an all time low. I was doing some research for a client — searching for “chicago annuity” — and the first page results were basically all spam. One of the first things I noticed was the keyword stuffing in the blog entry description. As this screenshot shows, having the word annuity in every sentence three times is most definitely keyword stuffing! If you look closely, you’ll see that ...

http://raven-seo-tools.com/blog/97/googles-blog-search-is-broken

Will Vertical Search Crush the “Do Everything” Search Engine?

Tuesday, January 22nd, 2008
Sramana Mitra recently wrote about Google’s Achilles Heel. In her article, she suggested that vertical search engines are Google’s worst vulnerability. Google has so far stayed focused on horizontal, generic search with a simple, one-bar user interface. And it has brought them a remarkably long way. However, as users get more sophisticated, they are discovering brands that offer richer user experiences customized to the dynamics of the vertical. Here’s an example. Let’s say that I’ve been considering a new exercise routine. I’m trying to decide whether I should start running, jogging or walking, so I decide to go to Google and search, “reasons ...

http://raven-seo-tools.com/blog/89/will-vertical-search-crush-the-do-everything-search-engine

Google Creates New SEO Opportunities with Patent Application for Reading Text In Images and Videos

Monday, January 7th, 2008
Like most code based SEO enhancements, optimizing an image with text involves utilizing existing accessibility options already built into HTML. For example, adding the text in an image to the ALT attribute into the IMG element will help users with certain disabilities (or users with a text browser, like Lynx) and also provide more copy for search engines to analyze. So as an extra step, prudent webmasters, regardless of their overall purpose, provide alternate text for their images. However, Google may change that practice forever. Google’s new patent application for reading text in images and videos may make the practice of ...

http://raven-seo-tools.com/blog/72/google-creates-new-seo-opportunities-with-patent-application-for-reading-text-in-images-and-videos

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