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Archive for the ‘How-To-SEO’ Category

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8 Steps to a Successful SEO Campaign: Establishing a Social Media Presence

Thursday, September 11th, 2008
Whether you’re one of the two candidates to be the next President of the United States or a plumber looking to expand the reaches of his service area, your identity online can define what you do elsewhere. A recent analysis of the Technorati Top 20 blogs suggests that there is a small amount of correlation between the amount of mentions on three large social media sites compared to where they list in the Technorati Top 20. However, if your blog or website doesn’t have a lot of readers or traffic, can you still make an impact? Absolutely. Here’s how. Social Media ...

http://raven-seo-tools.com/blog/242/8-steps-to-a-successful-seo-campaign-establishing-a-social-media-presence

8 Steps to a Successful SEO Campaign: Friendly URLs

Thursday, August 14th, 2008
Quite often, the way to find out if something is fraudulent is to compare it with the real deal – something authentic. Now, this is not to say that unfriendly URLs are fraudulent in any way; it’s just that they’re untidy, dirty and definitely not liked by search engines. So before we begin discussing the ramifications of using one or the other, let’s take a look at just what they look like side by side: A Search Engine Friendly URL: http://www.mydomain.com/articles/my-content-title-is-here An Unfriendly URL: http://www.mydomain.com/index.php?option=com_content&task=view&id+3272&ltemid=43 Some of the visible differences of the URL structure are immediate – the length and type of characters used are ...

http://raven-seo-tools.com/blog/224/8-steps-to-a-successful-seo-campaign-friendly-urls

8 Steps to a Successful SEO Campaign: Content

Monday, July 28th, 2008
Quite often companies have websites built and don’t understand why they’re not receiving traffic. The design is attractive and standards compliant, the user interface has been tested, and the content has been added. Everything is set up and ready for success. However, a lot of the time, a company’s web presence ends there. No afterthought is given to who will maintain the website, who updates the blog, or who adds any content. Content precedes design. Design in the absence of content is not design, it’s decoration. Jeffrey Zeldman A website that doesn’t engage or interact with its users is an empty shell that ...

http://raven-seo-tools.com/blog/214/8-steps-to-a-successful-seo-campaign-content

8 Steps to a Successful SEO Campaign: Choosing a Domain Name

Wednesday, July 2nd, 2008
Depending on what stage of the process you’re involved at, the domain name may have already been decided. However, if you’re involved with the process before the decision to buy a domain name has been made, then there are several things to consider when purchasing a domain name for best SEO practices: Domain Name Choices Hyphenating Your URLs Originality Commercial or Geographic Short URL Domain Name Choices When first searching for a domain name you should always keep in mind search terms, keywords or phrases that will be related to your website. Once you’ve established these you should come up with ...

http://raven-seo-tools.com/blog/203/8-steps-to-a-successful-seo-campaign-choosing-a-domain-name

8 Steps to a Successful SEO Campaign: XHTML & CSS

Friday, June 20th, 2008
Site Design First impressions can be important. How your site looks and reacts can be the difference between users taking the time to browse through and users who land on a page and immediately click away. We’ve all been a part of this experience. The site is either too difficult to navigate, takes too long to load, or is just plain ugly. All of these experiences are definitely not the first impressions you want to give to someone viewing your site for the first time (or at any time, for that matter). Therefore, we can pinpoint whether we’re going to have ...

http://raven-seo-tools.com/blog/198/8-steps-to-a-successful-seo-campaign-xhtml-css

8 Steps to a Successful SEO Campaign: Competition Research

Friday, June 13th, 2008
Sun Tzu once said “Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.” In the ever-changing world of internet marketing, analyzing your competitors can give you a distinct advantage. Knowing what they do well and what they lack will help you target key areas of the market that you think you can dominate. Having knowledge of what the competition does, what they charge for their services, what they are about, how they are perceived, and where they are predicted to go in the future can give you a significant boost. ...

http://raven-seo-tools.com/blog/194/8-steps-to-a-successful-seo-campaign-competition-research

8 Steps to a Successful SEO Campaign: Pre-Launch Keyword Research

Tuesday, June 3rd, 2008
Keyword research is essential to get your SEO campaign off to a good start. A successful SEO campaign will benefit in the short and long term from diligent and extensive keyword research. During keyword research, you need to be aware of the following when deciding on your keywords and search terms: Branding Perceptions: Large companies have their own viewpoints on how they want their product and/or company portrayed online. Before starting a campaign for a large company, you need to establish their chosen targeted keywords. I would suggest getting a list from the client and asking for terms that they want ...

http://raven-seo-tools.com/blog/187/8-steps-to-a-successful-seo-campaign-pre-launch-keyword-research

8 Steps to a Successful SEO Campaign – A Synopsis

Friday, May 30th, 2008
When I was updating the Raven Weekly blog post last Friday, I noticed that we hadn’t posted an article since our piece on 7 Social Media Websites and Their Impact on SEO – almost two months ago! I think it’s time we changed that statistic. Every SEO campaign is a process unto itself. It is contrived of many components that, when executed correctly, form the sum of one large piece. Without each component’s working to its fullest, the benefit of the end product cannot be truly felt. Since each part of an SEO campaign is important in its own right, it is ...

http://raven-seo-tools.com/blog/184/8-steps-to-a-successful-seo-campaign-a-synopsis

Essential Search Marketing Techniques for Local Search

Tuesday, January 8th, 2008
Promoting a locale-based website can require different and somewhat modified search marketing techniques. For example, if you’re marketing a website with a national or global audience, you may focus on building links from other websites that have a similar audience. However, for websites that have a local audience, it’s generally best to focus on websites that are relative to your locale. Note: These techniques assume that you’ve already done the basic search engine optimization techniques, like providing search engine friendly URLs and HTML to your pages, and including your locale in the title element of the head area. Local Contact Information Always Include ...

http://raven-seo-tools.com/blog/63/essential-search-marketing-techniques-for-local-search

How to Use Proxy Servers for Persona(l) Privacy

Wednesday, December 19th, 2007
Proxy Servers are used for many different reasons. Services like AOL use proxy servers for Internet traffic load balancing, while others use them for a thin layer of privacy. The most common or preferred use of a proxy server is for privacy (aka anonymisation). That’s often achieved through a large network of various servers located all over the world. The key factor in using a proxy server for privacy is that it masks your IP address and presents a different one to the website you’re visiting. Proxy servers sound like a great idea — and they are — but until recently, ...

http://raven-seo-tools.com/blog/48/how-to-use-proxy-servers-for-personal-privacy

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