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How Are Paid Links and Affiliate Links Affected by the FTC’s New Endorsement Guidelines?

Wednesday, October 14th, 2009
There’s been a lot of concern among bloggers lately about the FTC’s new Endorsement Guidelines. The updated guidelines attempt to address endorsements made online and strive to protect consumers. On the surface, this is a great idea. This is especially true when a consumer’s health or livelihood is at stake, and when an endorsement includes fake information and hidden kick-backs. Unfortunately, the new guidelines are full of open-ended, irresolutely stated rules. Jack Shafer of Slate says the new guidelines are preposterous! The guidelines have to be read to be believed. They are written so broadly that if you blog about a good ...

http://raven-seo-tools.com/blog/1490/how-are-paid-links-and-affiliate-links-affected-by-the-ftc%e2%80%99s-new-endorsement-guidelines

Do You Have an SEO Horror Story?

Tuesday, September 29th, 2009
I know SEO works. You know SEO works (otherwise you wouldn’t be reading this blog). But there are some folks who’ve just had an horrendous experience with SEO. Whether it be on the receiving end and you’ve paid thousands for updated META keywords and submissions to all the major search engines, or you’ve had a really bad experience with performing SEO services for a client – SEO Horror Story wants to know! You’ll need to reveal all the grizzly details to have a chance of winning a contest which includes several prizes. Some of the prizes include: 1 Year Free Raven Tools ...

http://raven-seo-tools.com/blog/1131/do-you-have-an-seo-horror-story

Google’s Fast Flip Repackages News Publications with Innovative Format

Thursday, September 24th, 2009
If you haven’t tried Google’s Fast Flip, yet, it’s worth a click. Earlier this month, the company released a “labs” version of its latest product. The web and mobile pages of Fast Flip are designed to allow users to quickly access content from 39 prominent news sources, such as BBC News, Business Week, Cosmopolitan, Men’s Journal, The New York Times, Newsweek, Smithsonian.com and The Washington Post. This product is a new experiment for Google, on multiple levels. First, it’s a departure from Google News. In fact, the two aren’t even linked together. Second, Google has created a revenue sharing arrangement with its ...

http://raven-seo-tools.com/blog/1081/googles-fast-flip-repackages-news-publications-with-innovative-format

Inbound Marketing Mania

Friday, August 28th, 2009
I’ve read a lot of discussion about Inbound and Outbound marketing lately, and what mystifies me is the premise that Inbound is somehow less expensive yet more effective than Outbound. The Inbound Marketing industry that has recently sprung up obviously has a vested interest in supporting this argument, but I think a reality check is in order for those of us who have a site to market and need a more comprehensive strategy. Our marketing efforts have always included Inbound and Outbound techniques. Both have pros and cons, but cost is not what differentiates them. Rick Burnes ...

http://raven-seo-tools.com/blog/633/inbound-marketing-mania

What I Learned At IM Spring Break

Tuesday, April 7th, 2009
One of the best things about going to industry conferences is learning new things. IM Spring Break (IMSB) was no different. Here’s what I learned… Shana Is NOT British The very first thing I learned was that Shana Albert (@TheNanny612) is not British. For some reason I had created an alternate reality of her, created by watching too many Nanny 911 episodes. Women Should NOT Arm Wrestle Neil Speaking of which, Shana, like many of the women at IMSB, lost arm wrestling matches to Neil Patel (@neilpatel). He somehow managed to win money for himself and Michael Darauch (@chiropractic), while still maintaining some degree ...

http://raven-seo-tools.com/blog/416/what-i-learned-at-im-spring-break

What’s the Deal with zi.ma and kl.am?

Wednesday, March 18th, 2009
Most people have heard of zi.ma, a URL shortening service by Martin Bowling. Martin was hosting zi.ma on the server of a mutual friend. There were times in the recent past when zi.ma went down. At least once or twice, we helped fix zi.ma for Martin for free and because we wanted to help him and we really liked his service. Martin then became unable to maintain the website, because of personal reasons and left zi.ma in the hands of our mutual friend. This mutual friend decided that he didn’t want to host zi.ma anymore (for personal reasons), not too mention it ...

http://raven-seo-tools.com/blog/390/whats-the-deal-with-zima-and-klam

Jon Henshaw to Speak at PubCon About Top SEM Tools and Twitter Marketing

Wednesday, February 11th, 2009
WebmasterWorld’s PubCon is an educational conference and industry trade show programmed specifically for Web professionals and website owners. Its main focus is Search Engine Marketing and it’s known in the industry for being one of the best conferences for networking (and partying.) I’m excited to be speaking on two panels at their PubCon South event. The first panel is Top Secret Tools of The Trade: Successful search engine marketers should be armed with the tools of the trade to make their lives easier. This panel will review some of the well-known SEM tools, and some that are not so well-known. This session ...

http://raven-seo-tools.com/blog/307/jon-henshaw-to-speak-at-pubcon-about-top-sem-tools-and-twitter-marketing

Contextual Help and Messaging in Web Applications

Monday, February 9th, 2009
I’ve always been a big fan of contextual feedback and help in Web applications. For those who are unfamiliar with contextual help, it’s the act of providing support details that are directly related to the function you’re currently using. Contextual help can be implemented in multiple ways. The most common implementations use modal and sliding windows. Here a few examples: Instant Amber Child Safety Signup Form Raven “Question Mark” Rollover Raven Help Slider Contextual Messaging Contextual help can also be extended to messaging platforms for Web applications. While most messaging systems allow you to mimic email functionality — they have a subject line and message — ...

http://raven-seo-tools.com/blog/306/contextual-help-and-messaging-in-web-applications

Powncing Yourself to Death

Friday, January 2nd, 2009
Twitter is notorious for having their servers go down and for having a limited feature set. So how in the world did they outlast Pownce and drive them to their extinction? Pownce had everything going for it. It had a slicker UI, an AIR app, and better uptime than Twitter. It was also a collaboration that involved Kevin Rose of Digg and it was supposed to be the Twitter-killer that nobody saw coming. However, due to numerous internal conflicts and marketing mistakes, Pownce never took off and it ultimately shut down on December 15, 2008. Conflict Alleged infighting with a major influencer, Kevin ...

http://raven-seo-tools.com/blog/302/powncing-yourself-to-death

How Twitter Rocked PubCon

Monday, November 17th, 2008
I’ve been to several PubCon conferences in the past, but this year something different happened. It wasn’t that there were more panels and the speakers were better than ever (which they were). Instead, it had more to do with the conversations going on in the background — something I call the Twitter effect. 1) Networking on Steroids At past PubCons, I was greatly limited to meeting the people I already knew (very few people) or taking a chance meeting a new person. If I did meet new people, it would usually be at a well publicized event and I would often leave ...

http://raven-seo-tools.com/blog/283/how-twitter-rocked-pubcon

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