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Archive for the ‘Marketing Techniques’ Category

How to Use Purchases from Amazon Associates’ Affiliate Program to Better Target Your Visitors

Friday, February 12th, 2010
Two of the biggest challenges of running a niche Web site are what to write about, and what products you should mention and link to. In most cases, writers are limited to the products they can promote and earn from affiliate programs. Fortunately, Amazon.com provides one of the oldest, easiest, and best affiliate programs available. Their inventory is unprecedented, which allows you to find and link to just about any type of product imaginable. While the inventory of products at Amazon is helpful for getting just about any niche site started, it doesn’t guarantee that you’ll be selecting the best products to ...

http://raven-seo-tools.com/blog/3138/how-to-use-purchases-from-amazon-associates-affiliate-program-to-better-target-your-visitors

Find Us On Facebook!

Wednesday, January 27th, 2010
Raven HQ is located in Nashville, Tennessee, right on what residents refer to as “Music Row.” On my drive into the office each morning, I pass a banner hanging outside a music company touting how many views one of their music videos has on YouTube. The banner also includes icons for Facebook, Twitter and MySpace. But what’s missing? The actual URLs for any of these social networks. You’re on Facebook? Great! Too bad I have absolutely no idea how to find you. Yes, social media — and the Web itself, which is still a fairly young medium in the world of advertising ...

http://raven-seo-tools.com/blog/2518/find-us-on-facebook

Participation Marketing

Monday, August 31st, 2009
When it comes to marketing your business online, there are many labels to sift through. The most common terms are: Search Engine Optimization Social Media Marketing Conversational Marketing User Generated Marketing Experiential & Live Marketing Engagement Marketing Inbound Marketing Evangelism Marketing Un-Marketing Relationship Marketing Permission Marketing Transparent Marketing Most of these labels have successfully permeated the industry lexicon, but none successfully capture the essence of a modern marketing campaign. I’ve found that most of these labels and methodologies, like Inbound Marketing, aren’t sufficient in and of themselves to effectively market a website. In my experience, the key element in modern website promotion is participation. With the exception of advertising models like Pay Per ...

http://raven-seo-tools.com/blog/666/participation-marketing

Stickers Are Great for Internet Marketing

Thursday, June 11th, 2009
While most Internet marketers stick to online methods for promoting websites, there are still some offline methods that work well. T-shirts — if you do them well and give them away — can make a big impact with target audiences. The only problem with t-shirts is that they’re expensive to make and distribute. That’s where stickers come in. People love stickers! They like to put them on their vehicles, laptops and pretty much wherever they can stick them. Stickers are also easy to distribute. Here’s just a few ways you can give away stickers: Conferences or Local Meetups Postal Mail (either with ...

http://raven-seo-tools.com/blog/470/stickers-are-great-for-internet-marketing

Step-by-Step Howto Guide for Marketing on Twitter

Monday, March 16th, 2009
I was on a great Twitter Marketing panel with Dave Snyder, Lee Odden and Dan Zarrella at PubCon South 2009. My presentation focused on how to get started on Twitter, and how to best engage it to market your business. This article includes the notes and links that were in my presentation. Enjoy! Getting Started with Twitter Pick a good name. Free_ebook_4success is not a good name! Fill out your profile. Upload a profile image, change your background image (customize it), fill out your bio and don’t use the word Expert or add a link that goes to Squidoo! Don’t start off by “pimping” ...

http://raven-seo-tools.com/blog/366/step-by-step-howto-guide-for-marketing-on-twitter

Evil Genius: How to Get People to Tweet for You Without Them Knowing

Thursday, February 12th, 2009
It all started with a tweet that said: Don’t click http://tinyurl.com/amgzs6 If you click on the link it takes you to a white page with a button that says “Don’t Click.” And if you’re like me, you’ll click it and nothing happens. However, something does happen! A tweet mysteriously appears on your Twitter account with the same exact message — all thanks to Korben.Info. It’s done through a very clever technique that utilizes an iframe and CSS. When you visit the page, it pulls in the Twitter reply page and auto-inserts the message. It then repositions the “Update” button over the fake “Don’t ...

http://raven-seo-tools.com/blog/308/evil-genius-how-to-get-people-to-tweet-for-you-without-them-knowing

Marketing On Twitter

Wednesday, December 17th, 2008
Using Twitter — and I mean really using Twitter — the past few months has been an eye-opening experience. I started to appreciate it the most when I saw how powerful Twitter could be at conferences. Both the leads and true friendships I’ve gained through Twitter have been amazing, and I’ve been wanting to write about the marketing opportunities on Twitter for several weeks now. Thanks to a suggestion from Taylor Pratt, I recently created a new (wiki-based) resource called the SEO Guide, which is going to be a repository of howto articles on SEO and related techniques. It will also ...

http://raven-seo-tools.com/blog/299/marketing-on-twitter

Control Facebook Photo Tagging for Reputation Management

Tuesday, December 9th, 2008
Recently several of my friends have been uploading and tagging some classic images of the past on Facebook that include my ugly mug. I promise, none of these photos are compromising or incriminating in any way. In fact, they are memorable moments of my life. Facebook provides a powerful and user friendly way of connecting with friends and sharing your current life as well as the past. However, there may be situations where you want to control how your name or a client’s name can be associated with a Facebook photo. You are helping a client with reputation management You are in the ...

http://raven-seo-tools.com/blog/295/control-facebook-photo-tagging-for-reputation-management

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