Wednesday, February 17th, 2010
We’ve pulled many third party tools into Raven to help you best organize and report on your Internet marketing campaigns, and one of those that we utilize is SEMRush. Many of you were looking for ways to do competitive research alongside regular keyword research, so from that the Research Assistant was born using the SEMRush database.
From the Research Assistant, you can run Domain Research as well as Keyword Research that pulls all of the data SEMRush has to offer. For example, you can run any domain through the tool to research, even your competitors, and get the following data: organic ...
http://raven-seo-tools.com/blog/3165/utilizing-semrush-in-raven
Tuesday, January 5th, 2010
I had the pleasure of meeting Topher Kohan in Las Vegas at Pubcon 2009. We didn’t get a chance to talk shop but I instinctively knew that Topher was the kinda guy whose brain I wanted to pick. He is the SEO Coordinator at CNN.com, a news site with astronomical amounts of both text and video content. If that doesn’t give someone serious SEO street cred then I don’t know what does.
I finally got a chance to catch up with Topher and ask him a few questions about his profession and craft.
How did you get started in SEO?
When I was ...
http://raven-seo-tools.com/blog/2437/an-interview-with-topher-kohan-seo-coordinator-for-cnncom
Monday, January 4th, 2010
Before Christmas we had the pleasure of interviewing Manda Otto. Manda is the Senior Communications Manager for the National Breast Cancer Foundation.
Describe how you first got started in Internet Marketing.
I started managing PPC for an online directory back in 2004. After that it was all for curiosity’s sake. I picked up a few books, started reading a few blogs and it was all downhill from there. I loved connecting the dots and being able to seeing my clients get more business because of it.
As Senior Communications Manager for the National Breast Cancer Foundation, what does your typical day look like?
Right ...
Wednesday, December 16th, 2009
This week we had the pleasure of interviewing both Ken Walker and Victoria Edwards of Linkshare. Victoria works at Linkshare as an SEO/Internet Marketing Specialist and Ken is the Web Producer and Dean of LinkShare University.
How did both of you get started in the Internet Marketing industry?
Ken: I bought a book on HTML 1.0 for $14 in 1995. With it I co-founded a website development company out of my apartment. We started partnering with several advertising agencies, becoming their outsourced web team. We started adding SEO and other marketing services and within a few years grew to ...
http://raven-seo-tools.com/blog/2392/an-interview-with-ken-walker-and-victoria-edwards-of-linkshare
Wednesday, December 2nd, 2009
After just recently launching the SEO Dojo to the public, and winning the Top Rank Blog’s best paid subscription based SEO community, we thought we’d catch up with our good friend David Harry.
How did you get started in Online Marketing?
It was a somewhat odd journey for me to get to this point. Originally, back in the land of bricks and mortar, I took courses in business admin and marketing… which I was then employed in the construction industry as a manager/consultant. I’ve always enjoyed creative endeavors as well as numbers (yea, actually ENJOYED accounting).
Then, in my early thirties, I met ...
http://raven-seo-tools.com/blog/1793/an-interview-with-david-harry-owner-and-founder-of-the-seo-dojo
Wednesday, November 25th, 2009
We’re starting a new interview series on our Internet marketing blog which will be featuring industry professionals. Jon Henshaw kicked of this new series last week with his interview of Tamar Weinberg about her new book, The New Community Rules.
This week we had the pleasure of interviewing Kate Morris, a founding demon of Marketing Demons. Kate is a regular speaker at industry conferences, including PubCon and SMX.
How did you get started with Internet Marketing?
I got started how most of us got started, I fell into it. I was an intern at a marketing agency and they had a client that ...
Friday, November 20th, 2009
2009 was an exciting year for books focused on participation marketing. While there were several titles released this year, the one that stood out the most was Tamar Weinberg’s “The New Community Rules: Marketing on the Social Web” (published by O’Reilly).
Tamar Weinberg is a writer and Internet marketing consultant specializing in blogger outreach, viral marketing and social media. Based in New York City, she maintains Techipedia and (Tamar Weinberg is a) Schwag Addict, and frequently writes for industry related blogs and news sites.
In her new book, The New Community Rules, she introduces the reader to the true social Web. Tamar ...
Monday, October 26th, 2009
Social media has become THE marketing darling of 2009, and being in complete control of your brand and message via the different platforms becomes more and more important as the medium gains momentum. I had the pleasure of moderating a panel last week at BarCamp Nashville with members of the social media team at The Tennessean to talk about content and branding as it relates to social media campaigns, and wanted to highlight some of the discussion and great insight from those guys on how they go about marketing in the social space.
We are now producing and sharing more content ...
http://raven-seo-tools.com/blog/1572/dont-spew-link-vomit-brand-the-good-stuff
Wednesday, October 14th, 2009
Atebits recently released their new version of Tweetie for the iPhone. For me, it’s the best Twitter client that’s ever been made for the iPhone. You can read this in depth review of Tweetie to get a better idea of everything Tweetie 2 has to offer. The feature I want to highlight is Tweetie 2’s ability to support 3rd party URL Shorteners.
We developed our own URL shortener called kl.am, but since it’s not called bit.ly or Digg, we’ve had a difficult time getting 3rd party Twitter clients to support it natively. Tweetie lifted that barrier by building in support for ...
http://raven-seo-tools.com/blog/1508/how-to-setup-klam-url-shortener-on-tweetie-2-for-iphone
Wednesday, October 14th, 2009
David Harry of Reliable SEO decided to flex his artistic muscle and created The League of Awesome Optimizers! It includes a motley crew of people in the industry, including Lee Smith-Bryan and myself, fused into The Raven!
In a twist of fate Jon and Lee were forever fused together with the Raven tools software as one and transformed into… The Raven!
Needless to say, we were excited about being a super hero, but much like a wish to an evil genie, we were unpleasantly surprised to find out that we would have to be fused together in order to fight ...
http://raven-seo-tools.com/blog/1502/raven-is-now-a-super-seo-hero