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Why Temporary Paid Links Suck

Wednesday, January 2nd, 2008
I’ve never liked the idea of renting links. Text Link Ads, one of the pioneers in link selling, continues to use misleading terminology in their marketing through their use of the term “Buy Links.” The problem is that you’re not buying links, you’re renting them. Not only that, you’re renting them at the detriment to your website. The original reason for renting links was to artificially boost your Google PageRank and to improve your search engine results (SERPs). It seemed simple enough when it first began. Publishers could specify an area of their website where advertisers could display small text ads ...

http://raven-seo-tools.com/blog/64/why-temporary-paid-links-suck

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