Try Raven For Free

Archive for the ‘Publishing’ Category

Proof That Linking Out Actually Engages Readers

Tuesday, September 16th, 2008
There are many reasons to link out from your website. Sometimes it’s to link to a trusted partner or to a sister website. If you’re a search engine optimizer, you link out because it helps your website perform better on search engines (I’m not talking about link exchanges). However, there are still many websites, especially news oriented websites, that refuse to link out to external websites. There’s an unfounded, but seemingly logical fear that linking out will lose the visitor. The formula seems simple enough; If you make a way for the user to escape your website, they will. Scott Karp, ...

http://raven-seo-tools.com/blog/2885/proof-that-linking-out-actually-engages-readers

Social
Raven News
Recent