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Raven just launched a major upgrade to our link management system. It includes an update to the Link Manager, Website Directory, and the addition of a new Contact / Lead Manager for link building.

Improved Website Directory

The Website Directory is now faster and more informative. It includes a much bigger website snapshot and lists any links, contacts or tasks associated with it.

Smarter Add Link Form

Adding a new link via the updated Raven Firefox Toolbar is now a lot smarter. If you’ve created a link record for a website before, and then attempt to add a link to the same website, Raven will ask you if you want to create a new link or use an existing link record. This feature is perfect for links that were saved with the status of Queue or Requested, but have since then become Active.

New Contact / Lead Manager

There’s now a Contact Manager that can help you better manage relationships with website owners and editors.

Watch the Video

Coming Very, Very Soon!!!

We’re almost finished completely rewriting the Reporting system. It will include:

• Unified Template Style
• Cover Sheet, Table of Contents, and Custom Summary Page
• Reports for All Major Tools
• An Amazing Report Wizard for Creating Custom, Branded PDF Reports

White Labeling and Google Analytics integration is also right around the corner. The next several weeks are going to be very exciting.

We’ve been testing the SERP Tracker API for quite some time. We’re excited to announce that it’s finally available for all Raven users. The API will enable developers to incorporate SERP tracking into their own applications.

The API allows you to add and remove keywords, and retrieve rank results. API keys are unique for each Profile in Raven, so you will need to generate a new API key for each Profile.

In order to access the API, you must be an account owner or sub-user with Admin rights. To create an API key, visit the Profile Dashboard page and click on the Get API Key link at the bottom of the page. When you click on it, it will generate a new key and also reveal links to the API documentation and API testing tool.

Messaging and Alerts

Messaging and Alerts gives you the ability to communicate and collaborate with other team members on your account. There’s a new Inbox link located on the upper left corner of your screen.

The Inbox works similar to popular messaging systems like Facebook. You can even start typing the name of a co-worker and they will automatically appear. You can also type all to send a message to everyone on the account.

You can even create contextual messages from any page in Raven by clicking on the new message icon, located next to the bug form icon.

When you create a contextual message, it will include a reference link in the message. Recipients will be able to click on the link and it will automatically change their profile and website to the referenced website and take them to the page the message was initiated on.

The messaging system also supports system alerts. For example, in the Link Manager you can choose to be notified if a link changes (e.g. disappears, nofollow is added, etc…) and you will be notified in your Inbox.

You can also specify how you get notified in your account settings. For example, you can specify whether or not you want email alerts for new messages, newly assigned tasks, overdue tasks and link change alerts.

We wanted to thank everyone who has been following our blog. The blog will be a bit sparse this week, because we’re putting the final touches on our Raven SEO Tools — implementing help and tutorials, squashing bugs and doing overall cleanup. Raven will officially launch next Monday and will be officially “out of beta!”

We’ll continue to publish the SEO Daily Reading and might be able to even squeeze out an in depth review of Market Motive, but other than that we’ll be hard at work polishing up Raven.

Stay tuned for more information about our official launch. We think you’ll be pleasantly surprised when we release our introductory pricing and also officially announce our new Raven Firefox toolbar (it’s rad!).