Archive for the ‘Resources’ Category

Utilizing SEMRush In Raven

Wednesday, February 17th, 2010
We’ve pulled many third party tools into Raven to help you best organize and report on your Internet marketing campaigns, and one of those that we utilize is SEMRush. Many of you were looking for ways to do competitive research alongside regular keyword research, so from that the Research Assistant was born using the SEMRush database. From the Research Assistant, you can run Domain Research as well as Keyword Research that pulls all of the data SEMRush has to offer. For example, you can run any domain through the tool to research, even your competitors, and get the following data: organic ...

http://raven-seo-tools.com/blog/3165/utilizing-semrush-in-raven

Conversion Tracking Made Easy

Saturday, November 22nd, 2008
One of my favorite new features of Raven is Conversion Tracking, located in the Analytics section. Similar to how Google AdWords conversion tracking works, Raven is able to easily track conversions, like signups and purchases. We recently used this for TweetStalk and were able to track where all of our signups were coming from — both organic and from sites we seeded links on. In fact, one of the key reports we were able to produce was how many conversions were created from links recorded in the Link Manager (the tool used to keep track of any links created throughout the ...

http://raven-seo-tools.com/blog/287/conversion-tracking-made-easy

Passive SERP Tracking

Friday, March 28th, 2008
Although we prefer granular SERP Tracking, like the kind Raven provides, there’s another way to determine search engine result pages without having to ever visit Google. It’s called passive SERP tracking, and it utilizes the information that’s passed through from the referring search engine result page. Using that information, it’s relatively easy to determine the following details: Search Engine Keywords Page The last item is the key piece of data. Knowing that the referral came from the first page of Google is helpful information. It doesn’t tell you where the result was ranked on the page — was is number one or number seven? ...

http://raven-seo-tools.com/blog/141/passive-serp-tracking

Review of Market Motive: Internet Marketing Videos, Conference Calls and Consulting

Wednesday, February 13th, 2008
In January I wrote an entry on the services being offered by Internet Marketing Ninjas and Market Motive. At the end of the entry I wrote: It should be noted that this article was not a true “review” of each service, it was a comparison of their publicly available offerings. I’ve never had full access to either service. Of course, if any of these services wants to give me free access, I will gladly write an in depth review about my experience. Well, Market Motive took me up on that offer and gave me free access to their service for a full ...

http://raven-seo-tools.com/blog/113/review-of-market-motive-internet-marketing-community-and-resources

Control Your Identity With bigsight.org

Wednesday, February 6th, 2008
While Facebook and LinkedIn duke it out to be your main profile on the Internet, a new player, bigsight.org, is creeping into their space with a completely different approach. Unlike the closed off nature of Facebook and LinkedIn, bigsight.org keeps all user information completely public and does it with style. All profiles use an attractive minimalist design that keeps your focus on what’s important, the user’s data. Having a good design is nice, but what’s really important is how the bigsight.org profiles perform on search engines. The last few months have shown a giant leap in search engine performance for bigsight.org. ...

http://raven-seo-tools.com/blog/110/control-your-identity-with-a-bigsightorg-profile

The Ultimate URL Shortener and Redirect List

Tuesday, January 29th, 2008
Excessively long Internet links (URLs) have been with us since the onset of the Internet. College websites are notorious for having long URLs to their content — especially URLs that are difficult to remember or type. Search engines have also played a part in promoting long URLs. For example, search engines like Google reward Web pages that use descriptive URLs — URLs that include related keywords. For the most part, the “hyperlink” nature of the Internet makes long URLs a nonissue. However, it can quickly become a problem when you decide to email a long URL or publish a long URL ...

http://raven-seo-tools.com/blog/99/the-ultimate-url-shortener-and-redirect-list