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Insights on Future Search Trends

Tuesday, December 8th, 2009
In a recent video on the Google Webmaster Central Channel, Matt Cutts was asked: What do you predict will be the big changes to “search” as we know it today over the next 3 years? What are some of today’s trends that you believe will shape the future of Google search? Matt’s response is fascinating. We read between the lines a little to help identify several new areas of SEO you should work to improve in 2010. New Kinds of Data First, Matt mentions that Google is always on the lookout for new kinds of data to search, such as email, patents, books and ...

http://raven-seo-tools.com/blog/1870/insights-on-future-search-trends

SEO Weekly Digest – Issue 53

Friday, December 4th, 2009
Google Releases Site Performance Tool As mentioned by Matt Cutts at PubCon Las Vegas, Google may be introducing page loading time as a ranking factor. Right now, it’s not clear just how much significance will be placed on page speed, but the release of the Google Page Speed tool and the inclusion of a new Site Performance graph in their Google Webmaster Tools suggests that Google intends to help speed up the Web. Be sure to check out Jon Henshaw’s article on how to speed up your website for Google. You should also check out Rhea Drysdale’s article on The SEO’s Guide ...

http://raven-seo-tools.com/blog/1846/seo-weekly-digest-issue-53

Bing vs Google: A Comparison Study

Wednesday, November 4th, 2009
Previous iterations of Microsoft’s search efforts were often met by many with skepticism. It’s not like they haven’t made the effort – Yukon, MSN, Live and now Bing – but they still haven’t been able to make significant inroads to compete with Google’s search engine dominance. With the newly released Bing, an aggressive advertising campaign, and the impending consolidation of Yahoo! search into Bing, it’s inevitable that Microsoft’s search engine use is going to dramatically increase. That means search engine optimizers are going to need to spend a little more time thinking about how to influence Bing, not just Google. We’re going ...

http://raven-seo-tools.com/blog/1617/bing-vs-google-a-comparison-study

Google’s New Search Features Offer More Opportunities for SEO

Tuesday, October 20th, 2009
While Bing debuted several new features with their updated and rebranded search engine, Google continues to one-up them with new features of their own. Google’s new features are changing the search engine optimization landscape once again, and are also providing new opportunities for Internet marketers that practice SEO. The new features that will have the most impact on search engine optimizers include: Microformat integration with Rich Snippets New Search Options allowing you to sort by past hour, sort by specific date range, or include more/fewer shopping titles Search snippets Using named anchors to identify sections on your pages I’m going to show you what these new ...

http://raven-seo-tools.com/blog/1541/googles-new-search-features-offer-more-opportunities-for-seo

Google’s Fast Flip Repackages News Publications with Innovative Format

Thursday, September 24th, 2009
If you haven’t tried Google’s Fast Flip, yet, it’s worth a click. Earlier this month, the company released a “labs” version of its latest product. The web and mobile pages of Fast Flip are designed to allow users to quickly access content from 39 prominent news sources, such as BBC News, Business Week, Cosmopolitan, Men’s Journal, The New York Times, Newsweek, Smithsonian.com and The Washington Post. This product is a new experiment for Google, on multiple levels. First, it’s a departure from Google News. In fact, the two aren’t even linked together. Second, Google has created a revenue sharing arrangement with its ...

http://raven-seo-tools.com/blog/1081/googles-fast-flip-repackages-news-publications-with-innovative-format

Latest Build of Google Chrome Supports Site Specific Search

Sunday, August 30th, 2009
One of the nicest features of Google Chrome is the single input field for entering URLs or search queries. One of the nicest features of Firefox is that you can search on different sites (search engines or apps) in their search engine input field. I’ve always wanted that feature on Chrome, but the single input field has prohibited that from being possible. That is, until now. The Google Chrome team has found a way to provide similar functionality to Firefox, while adhering to their minimalist design. In the latest nightly build of Chrome for Mac, they’ve introduced a new feature that ...

http://raven-seo-tools.com/blog/697/latest-build-of-google-chrome-supports-site-specific-search

How Twitter Almost Sold Me A New Car

Thursday, April 9th, 2009
I’m in the market to buy a new car, so on a whim, I thought I’d try a little experiment. See, here’s the thing, if I’m going to spend $20k or more on one item, why should I be the one who does all of the work? Shouldn’t these dealers trip over themselves to get to me and fight over who wins my life savings? This should go for any large ticket item…houses, big screen tv’s, etc. So I thought, why not ask Twitter and see if I could get them to come to me instead? On Tuesday afternoon at 11:29am, ...

http://raven-seo-tools.com/blog/3072/how-twitter-almost-sold-me-a-new-car

How to Stay Safe from Duplicate Content by Using .htaccess and 301 Redirects

Thursday, December 11th, 2008
It’s not uncommon for a site to have mutiple domains and sub-domains pointing to the same content.  For example, you can get to this site using sitening.com or www.sitening.com.  But for on-site SEO it is important that all requests are 301 redirected to a single hostname.  If Google can get the same content by going to two different hostnames, then their algorithm may split the PageRank between those two sites, and at worst the site could become delisted from the index.  Not good.  Luckily the fix is easy if your site is running on an Apache server. The first step ...

http://raven-seo-tools.com/blog/2579/htaccess-redirects-to-a-single-hostname

Bounce rates affecting rankings? Or SEO for SEO’s sake?

Tuesday, November 25th, 2008
Over at SEO Black Hat, QuadsZilla demonstrates correlation between traffic, specifically Google traffic, and bounce rate, claiming that bounce rate is being used to determine quality and factoring into rankings. Except his or her graphs show direct, rather than inverse, relationships between traffic and bounce rate. In other words, in those graphs, on days when Google traffic (and traffic overall) was down, the bounce rate was down, too. This runs counter to what one might expect if bounce rate were being used to determine quality from a SERP perspective. A poorly designed or ill-thought-out landing page might cause irrelevant traffic to ...

http://raven-seo-tools.com/blog/3077/bounce-rates-affecting-rankings-or-seo-for-seos-sake

Google introduces SearchWiki; SEO heads explode

Friday, November 21st, 2008
If you’re signed in to Google this morning and have performed a search, you’ve no doubt noticed that they’ve introduced interaction elements that allow you to move results up or down or suppress them from your display. Google is calling this feature SearchWiki. According to the Google Help Center article on SearchWiki, your modified results persist whenever you are signed in to Google and search for those same terms. Naturally, this feature has implications for both search engine optimization and user experience. Having been on both sides of search: designing the search itself, and optimizing content for display in result sets, ...

http://raven-seo-tools.com/blog/3076/google-introduces-searchwiki-seo-heads-explode

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