Try Raven For Free

Archive for the ‘Search Marketing’ Category

Insights on Future Search Trends

Tuesday, December 8th, 2009
In a recent video on the Google Webmaster Central Channel, Matt Cutts was asked: What do you predict will be the big changes to “search” as we know it today over the next 3 years? What are some of today’s trends that you believe will shape the future of Google search? Matt’s response is fascinating. We read between the lines a little to help identify several new areas of SEO you should work to improve in 2010. New Kinds of Data First, Matt mentions that Google is always on the lookout for new kinds of data to search, such as email, patents, books and ...

http://raven-seo-tools.com/blog/1870/insights-on-future-search-trends

Measuring the Quality of an Internet Marketing Campaign

Thursday, September 10th, 2009
I mentioned in my last post about contributing something to the Internet when you’re marketing your website. If part of what you’re doing isn’t contributing anything at all, then you might as well pack up and go home. Placing a large quantity of links on low-end sites just doesn’t work anymore. Gone are the days when you could leave links on social bookmarking sites and expect to see traffic and SERPs increase. The search engines have wised up and are now placing increased importance on quality (for both inbound links and content). The quality of your campaign will be judged by the ...

http://raven-seo-tools.com/blog/757/measuring-the-quality-of-an-internet-marketing-campaign

Create 404 Pages That Market Your Website, Not Turn Them Away

Tuesday, January 15th, 2008
From a user experience point of view, 404 pages are not something you want to see. If you reach one, it means the content is gone or has been moved. Also, the average Internet user has no idea what the “404″ actually means, even though that’s usually the message they see. For webmasters and search engine marketers, 404 pages can provide a valuable opportunity to market your website, instead of frustrating your visitors. However you decide to make your 404 page, keep these principals in mind: 404 Page Principals for Search Marketing Try to make the page look similar to the rest of ...

http://raven-seo-tools.com/blog/78/create-404-pages-that-market-your-website-not-turn-them-away

Search Marketing Video Smackdown: Internet Marketing Ninjas vs. Market Motive

Monday, January 14th, 2008
There’s been a lot of hype lately about a new search marketing training video service called Internet Marketing Ninjas. There’s good reason for the hype — their videos star heavy hitters in the search marketing world, which include: Aaron Wall from SEO Book Andy Beal from Marketing Pilgrim Bill Slawski from SEO by the Sea Jim Gilbert & Christine Churchill from KeyRelevance Cameron Olthuis Neil Patel from ACS Jeremy Schoemaker from ShoeMoney Jill Whalen from HighRankings Jim Boykin from We Build Pages Lee Odden from TopRank Todd Malicoat from Stuntdubl And more! (or at least they say so on their website) As interesting as this new video service looks, Internet Marketing Ninjas aren’t ...

http://raven-seo-tools.com/blog/82/search-marketing-video-smackdown-internet-marketing-ninjas-vs-market-motive

Essential Search Marketing Techniques for Local Search

Tuesday, January 8th, 2008
Promoting a locale-based website can require different and somewhat modified search marketing techniques. For example, if you’re marketing a website with a national or global audience, you may focus on building links from other websites that have a similar audience. However, for websites that have a local audience, it’s generally best to focus on websites that are relative to your locale. Note: These techniques assume that you’ve already done the basic search engine optimization techniques, like providing search engine friendly URLs and HTML to your pages, and including your locale in the title element of the head area. Local Contact Information Always Include ...

http://raven-seo-tools.com/blog/63/essential-search-marketing-techniques-for-local-search

Wal-Mart Officially Turns Search Marketing Into A Cheap Plastic Commodity

Saturday, December 29th, 2007
There is an update to this story after the original article. I never thought I’d see the day when a giant company that sells cheap plastic crap would turn search marketing into a cheap crappy service. Oh, but that day has come. Wal-Mart has launched a new service for search engine optimization (SEO) and pay-per-click (PPC) via Sam’s Club. The official name of the service is called Sam’s Club Online Services. Packages start as low as $25/mo and include such amazing features as: Profile creation tool with unlimited updates Profile distribution to major search engines and online Yellow Page directories like YPGuides Hand submission of ...

http://raven-seo-tools.com/blog/62/wal-mart-officially-turns-search-marketing-into-a-cheap-plastic-commodity

Linkbait Ideas to Help Your SEO Campaign

Thursday, December 20th, 2007
Using linkbait is a great way of attracting traffic to your website or blog. The only factor you’re limited by is your own imagination. Whether you run a sports blog or are part of a corporate website setup, linkbait should be part of your SEO campaign. If executed correctly, it can have a significant impact. Of course, all of these techniques may not apply to your website, but you should get some mileage out of several of these linkbaiting techniques: Tools Quizzes Contests Be First Scoops Exposé Awards Lists Humor Make someone famous Create belonging/community Design Rants Controversy Attack Shock Research and Statistics Give something away Usefulness Cool Factor Head on over to ProBlogger to ...

http://raven-seo-tools.com/blog/58/linkbait-ideas-to-help-your-seo-campaign

Social
Raven News
Recent