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SEO Weekly Digest – Issue 65

Friday, March 12th, 2010
20 Tips To Search Conference Success Conference season is upon us already, and as Search Engine Marketers, some of us need a little help at being more social. Fortunately, Josh Dreller gives us 20 pieces of advice to help us get the most out of the next conference we attend. BBC Encourages Use of Social Media Amongst News Staff The Director of BBC Global News, Peter Horrocks, has told reporters to use Social Media as a primary source of information. Horrocks cites that technology is changing journalism and that it was important for the BBC to adapt to new technologies. Advice for Working ...

http://raven-seo-tools.com/blog/3510/seo-weekly-digest-issue-65

SEO Weekly Digest – Issue 64

Friday, March 5th, 2010
SMX Coverage For those of you who weren’t able to attend SMX West in Santa Clara this week, fear not – Lisa Barone over at Outspoken Media did a stellar job liveblogging. To see the sessions which were liveblogged, head on over to the Outspoken Media blog for more SMX West coverage than you can shake a stick at. How a Search Engine Might Choose Text for Quicklinks or Site Links For some number one rankings in major search engines, there are often websites which contain site links. How these site links are decided upon is cause for speculation amongst Internet Marketers. A ...

http://raven-seo-tools.com/blog/3397/seo-weekly-digest-issue-64

SEO Weekly Digest – Issue 63

Friday, February 26th, 2010
Woulda, Coulda, Shoulda Had Success with Affiliate Marketing Sugarrae tells it how it is. If you’re an affiliate marketer and you haven’t read any Sugarrea’s previous posts on the subject, then go do it. Once you’ve done that, you need to check out the most recent post. In it, are the fundamentals for starting, setting up, and executing a strategy for the success of an affiliate site. Google Caffeine May Be Months Away Back in November the Internet was rife with rumors that Google would be releasing Caffeine after the holidays. Unfortunately, it appears that Caffeine hasn’t came to fruition just yet. ...

http://raven-seo-tools.com/blog/3285/seo-weekly-digest-issue-63

SEO Weekly Digest – Issue 62

Friday, February 19th, 2010
3 Reasons PR & Communications Pros Need to Know SEO PR Agencies and professionals have not always been engaged in Social Media or even thought it could be useful. With consumers spending increased time online and in Social Media, how can PR people use and utilize SEO to provide better value? Fish where the fish are. Journalists rely on search. Optimization is about more than SEO. Lee Odden’s article at the Top Rank Blog explains further. Explaining Real-Time Search to Clients One of the many facets of being an Agency is educating clients. In the ever evolving world of Internet Marketing, the better clients are educated, ...

http://raven-seo-tools.com/blog/3244/seo-weekly-digest-issue-62

SEO Weekly Digest – Issue 61

Friday, February 12th, 2010
Monitoring Your Local Business in Real Time Foursquare and Yelp are fairly synonymous with local search. But how should business go about using these services to monitor or interact with their local customers? Matt Siltala’s post at Search Engine Journal provides practical advice for business owners looking to get the most out of location based apps. Is Wordpress Good or Bad for SEO? Many of us use Wordpress as a platform to build our sites. SEOBullsh*t recently posted that Wordpress wasn’t adequate for large scale sites. Michael Gray meanwhile counters this and provides some interesting counter points on why using Wordpress can solve ...

http://raven-seo-tools.com/blog/3137/seo-weekly-digest-issue-61

SEO Weekly Digest – Issue 60

Friday, February 5th, 2010
Using the hReview Microformat for your Review Pages If you’re an SEO and you haven’t investigated the use of Microformats on your website, read this post by Richard Baxter, in which he highlights the use of Microformats for your review pages, and explains how the hReview Microformat can be implemented and utilized. Things to Consider When Adding Linkbaiting to Your Online Marketing Strategy Linkbait is a common method of procuring links. But throwing up a linkbait article on your website or blog without thinking about the repercussions is a mistake. Fortunately, Lyndon Antcliff’s article about linkbait outlines several issues including attention, research ...

http://raven-seo-tools.com/blog/3101/seo-weekly-digest-issue-60

SEO Weekly Digest – Issue 59

Friday, January 29th, 2010
Ultimate Conversion Optimization Reading List SEO and Social Media are both very good methods of driving traffic. But if your site isn’t optimized for conversion, you could be losing out on some serious revenue. In his post today, The Grok says: Good conversion optimization should focus on uncovering and understanding your target market’s needs, your content strategy, and on delivering your brand promise and a remarkable customer experience. Great conversions come from developing persuasive systems that allow your audience to flow naturally from awareness to evangelism. If you want to learn more about conversion rate optimization, you should check out Bryan’s post and ...

http://raven-seo-tools.com/blog/2541/seo-weekly-digest-%e2%80%93-issue-59

SEO Weekly Digest – Issue 58

Friday, January 22nd, 2010
SEO = Strategically Elevating Optimization? Just when you thought all was well within the SEO industry, there comes a bolt out of the blue. Someone else (other than Jason Gambert) is trying to trademark the term SEO, none other than Clinton Cimring. The SEO Dojo has the latest on this development. 5 Tips to Make the Most of Facebook Fan Pages Are you considering making Facebook part of your marketing strategy in 2010? Here’s why you should – 350 Million active users, 50% of those users log on at any given time of the day, and the average user spends around 55 ...

http://raven-seo-tools.com/blog/2486/seo-weekly-digest-issue-58

SEO Weekly Digest – Issue 57

Friday, January 15th, 2010
Google’s Spelling Problems Being English (not British – thanks Matt), I was interested to see that Google UK was providing the alternative American English spelling of ‘optimization. It wasn’t just limited to that one word either – UK users searching for colonisation and americanisation were both offered the American alternative (with the ‘Z’). How to Get the Most out of Facebook Insights Most everyone now is aware of the power of establishing a presence on Facebook, but measuring the effectiveness of a Facebook campaign through the data they provide can be tricky. Taylor Pratt provides us with actionable information that you can use ...

http://raven-seo-tools.com/blog/2472/seo-weekly-digest-issue-57

SEO Weekly Digest – Issue 56

Friday, January 8th, 2010
SEO Geeks Picks 09; Top News Stories If you haven’t ventured over to the SEO Dojo this year, you might want to consider it. Take this blog post for example – Top News Stories of 2009 for SEO Geeks – typical of the in depth and actionable information you’re likely to find. Measuring Your Community Tracking your ROI in Social Media can be very challenging – are you transparent? Do you pick and choose what to measure? Fortunately, Lisa Barone of Outspoken Media, gives us five segments that you ought to be tracking in her post How Are You Measuring Your Community? The ...

http://raven-seo-tools.com/blog/2462/seo-weekly-digest-issue-56

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