- Social Media: Ethics, Ethics Everywhere — Too Bad They Don’t Exist
- Google Upgrades Image Search — Lets You Filter Results with Specific Color
- Big Brand Media Wants a Google Bailout — The Big Media Companies Have Complaints
- What Coke Knows About Social Media That You Don’t — People Want to Interact With Companies That Care About Them
- How Searchers Queries Might Influence Customized Google Search Results — Search Results Based Upon a Previous Query
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Archive for the ‘SEO Community’ Category
SEO Daily Reading - Issue 147
Monday, March 23rd, 2009SEO Daily Reading - Issue 146
Thursday, March 5th, 2009
- Do Social Bookmarks Still Hold Link Value? — Are They Determined by How We Value SEO & Linking?
- Having a Crawlable Site Architecture Still Matters — Harness the Power of True Crawlability
- The Search Engine Known as Twitter — Distraction or Valuable Tool?
- Next Step After XML Sitemaps — User Assisted Web Crawler
- Need Extra Cash? — Google Offering $1000 Through Knol Writing Contest
SEO Daily Reading - Issue 145
Monday, March 2nd, 2009
- Why Your Social News Linkbait Isn’t Baiting — The Odds Are, You’re Doing Something Wrong
- Don’t Forget the Brand — In SEO, PPC, and Social Media
- Why You Should be Worried About Google Search Wiki — The Handwriting is on the Wall
- The Evolving State of Social Media and SEO — The Thumbprint is Evolving
- Best Recession Marketing Investment? — Relationships
SEO Daily Reading - Issue 144
Wednesday, February 25th, 2009
- Search Engine Queries Are Getting Longer — According to a Hitwise Report
- Google’s New Search Engine Rankings — Places Heavy Emphasis on Branding
- A Strategic Approach to Internet Marketing — Includes Content and SEO
- Design and Appearance — Affecting the Results in Social Media
- Why Big Brands Struggle with Social Media — Yet to Embrace the Opportunities that Social media Provides
SEO Daily Reading - Issue 143
Monday, February 23rd, 2009
- 7 Reasons Your Social Media Marketing Failed — And How to Fix it!
- Study Reveals That Users Believe Companies Need to be Online — A Whopping 93% of Users Believe Companies Should be Using Social Media
- Search Query Structure Study — 40% of Search Queries Contain Proper Nouns
- Why it Makes Sense to Target Longtail Keywords First — Build Up Authority and Trust
- Ultimate Social Media How To — Social Media Buttons, Tools, and Badges Resource
Jon Henshaw to Speak at PubCon About Top SEM Tools and Twitter Marketing
Wednesday, February 11th, 2009
WebmasterWorld’s PubCon is an educational conference and industry trade show programmed specifically for Web professionals and website owners. Its main focus is Search Engine Marketing and it’s known in the industry for being one of the best conferences for networking (and partying.)
I’m excited to be speaking on two panels at their PubCon South event. The first panel is Top Secret Tools of The Trade:
Successful search engine marketers should be armed with the tools of the trade to make their lives easier. This panel will review some of the well-known SEM tools, and some that are not so well-known. This session will cover SEM techniques from both basic research tools and advanced paid tools. Knowing how to interpret the data they provide is just as important as knowing which tools to use.
The second panel is The Twitter and Micro Blogging Revolution:
Tell me your life story in 140 characters or less! That is tough to do, but someone can promote or criticize your brand in that space. This panel will look at real world microblogging through Twitter and other outlets to drive website traffic and branding campaigns.
PubCon South is being held in Austin, Texas, March 11-13, 2009. You can register at https://secure.pubcon.com/register.htm and they have early bird specials if you register early.
SEO Daily Reading - Issue 142
Monday, December 22nd, 2008
- 9 Reasons You Need Social Media Marketing in 2009 — Social Marketing is the New SEO
- How do you Define Scope of SEO? — Be Familiar with the Process
- Google’s Search Quality Team Says They Don’t… — A Response from Google JohnMu
- Taking Advantage of .TV Domains — Does They Really Benefit Your SEO and Reputation Management Campaigns?
- Do Social Media Links Translate In Organic Rankings? — The Investment in Social Media as a Link Building Tactic
Marketing On Twitter
Wednesday, December 17th, 2008Using Twitter — and I mean really using Twitter — the past few months has been an eye-opening experience. I started to appreciate it the most when I saw how powerful Twitter could be at conferences. Both the leads and true friendships I’ve gained through Twitter have been amazing, and I’ve been wanting to write about the marketing opportunities on Twitter for several weeks now.
Thanks to a suggestion from Taylor Pratt, I recently created a new (wiki-based) resource called the SEO Guide, which is going to be a repository of howto articles on SEO and related techniques. It will also loosely tie in elements of Raven’s SEO tools when appropriate. Although the guide is in its infancy, I had the opportunity to write its first article on Twitter Marketing. In the article I highlight:
- Getting Started With Twitter
- Finding Friends to Follow
- Participating In and Starting Conversations
- Using Keywords and Hashtags
- Using 3rd Party Apps to Manage Your Twitter Account
- Additional Resources
All of the articles on the SEO Guide will be organic in nature thanks to the wiki architecture. I’m looking forward to continually updating the Twitter Marketing page — keeping it fresh with relevant content — along with adding and updating all of the other content I have planned for the online guide.
SEO Daily Reading - Issue 141
Tuesday, December 16th, 2008
- 10 Ways to Give Your Corporate Blog a Sense of Purpose — Does Yours Have a Raison d’étre
- Small Business Link Building Ideas — Consolidate Your Time and Money
- Multivariate Testing in Online Marketing — Test, Test, Test
- Building Relationships More Important than Building Links — Community and Quality, Not Quantity
- Search Analytics — Life After Ranking
SEO Daily Reading - Issue 140
Wednesday, December 10th, 2008
- Paid vs Natural Traffic — It’s Like Baiting vs Funnel Hunting for Deer
- Improve Your Network — Visibility
- So, Who Do Consumers Trust? — Email? Product Reviews? Search Engines?
- Basic Website Conversion Theory — Informational, Transformational, Transactional
- Google May Use Search Wiki for Ranking Purposes — Users Removing Result Would be an Influence