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SEO Weekly Digest – Issue 56

Friday, January 8th, 2010
SEO Geeks Picks 09; Top News Stories If you haven’t ventured over to the SEO Dojo this year, you might want to consider it. Take this blog post for example – Top News Stories of 2009 for SEO Geeks – typical of the in depth and actionable information you’re likely to find. Measuring Your Community Tracking your ROI in Social Media can be very challenging – are you transparent? Do you pick and choose what to measure? Fortunately, Lisa Barone of Outspoken Media, gives us five segments that you ought to be tracking in her post How Are You Measuring Your Community? The ...

http://raven-seo-tools.com/blog/2462/seo-weekly-digest-issue-56

SEO Weekly Digest – Issue 53

Friday, December 4th, 2009
Google Releases Site Performance Tool As mentioned by Matt Cutts at PubCon Las Vegas, Google may be introducing page loading time as a ranking factor. Right now, it’s not clear just how much significance will be placed on page speed, but the release of the Google Page Speed tool and the inclusion of a new Site Performance graph in their Google Webmaster Tools suggests that Google intends to help speed up the Web. Be sure to check out Jon Henshaw’s article on how to speed up your website for Google. You should also check out Rhea Drysdale’s article on The SEO’s Guide ...

http://raven-seo-tools.com/blog/1846/seo-weekly-digest-issue-53

Backlink Factors for SEO

Sunday, August 2nd, 2009
There are a lot of ideas and theories about which backlink attributes affect organic search results (SERPs) the most, but the reality is that there are several factors. Ted Ulle of Converseon recently posted an excellent and concise list of backlink factors on a WebmasterWorld thread about Google’s Patent on Backlinks. Trust of linking sites Authority of linking sites Page segment where link appears Churn Diversity of site types Natural diversity of anchor text Natural growth rate for the keywords involved Quantity – but it’s not as big a deal as many think. He went on to say, “Whenever there seems ...

http://raven-seo-tools.com/blog/589/backlink-factors-for-seo

How to Set Up a Creative Commons License for Google’s Image Search

Friday, July 10th, 2009
Google recently announced an update to their Image Search that allows you to filter your results to only display images with a Creative Commons license. For those who target Image Search, this update provides an excellent opportunity to get more exposure from their search results. After researching the images they display in their filtered results, I’ve determined that you only need a reference to a Creative Commons license. What’s interesting is that the reference doesn’t even need to be close to the image — it can be placed anywhere on the page. The simplest way to create a Creative Commons license for ...

http://raven-seo-tools.com/blog/515/how-to-set-up-a-creative-commons-license-for-googles-image-search

Good Web Design Can Equal Good SEO

Friday, April 11th, 2008
A well thought out information architecture (IA) is crucial for search engine optimization (SEO), in the same way that semantic structure and high quality content is. However, good design can play its part too. InstantAmber provides an excellent example of how good design can also equal good SEO. Sitening launched InstantAmber about a week ago and decided to submit its URL to some popular design showcase galleries. The site was immediately picked up by almost all of the gallery websites we submitted it to. Then it was picked up — organically — by other online publishers that actively follow those websites. ...

http://raven-seo-tools.com/blog/152/good-web-design-can-equal-good-seo

Passive SERP Tracking

Friday, March 28th, 2008
Although we prefer granular SERP Tracking, like the kind Raven provides, there’s another way to determine search engine result pages without having to ever visit Google. It’s called passive SERP tracking, and it utilizes the information that’s passed through from the referring search engine result page. Using that information, it’s relatively easy to determine the following details: Search Engine Keywords Page The last item is the key piece of data. Knowing that the referral came from the first page of Google is helpful information. It doesn’t tell you where the result was ranked on the page — was is number one or number seven? ...

http://raven-seo-tools.com/blog/141/passive-serp-tracking

Optimize Keyword Density in WordPress with Keyword Snatcher

Tuesday, February 26th, 2008
Every SEO Specialist has their own formula for keyword density. Personally, I prefer to simply have articles written naturally and I try to make sure I’m appropriately mentioning and writing about my targeted keywords. However, many SEO copywriters rely on external applications or online tools to report keyword density — sticking to their tried-and-true formula. If you’re one of those people and you use WordPress to publish your content, you’re in luck. A new plugin for WordPress called Keyword Snatcher provides a quicktag to the “Write” page to easily display the current keyword density. The plugin is not only easy to ...

http://raven-seo-tools.com/blog/125/optimize-keyword-density-in-wordpress-with-keyword-snatcher

Optimizing Content for StumbleUpon

Friday, February 15th, 2008
DoshDosh brought an interesting blog entry to my attention on Sphinn — How to Write Posts That Set StumbleUpon on Fire. As most people in the industry know, StumbleUpon has the uncanny ability to drive a lot of traffic to a website. In addition, I think it’s an example of the perfect social network. It’s easy and fun to use, the content is actually consistently good and their “social networking” features (like communicating with other users) are there, but they don’t hit you over the head. These are the highlights from the entry, but I encourage you to read the entire ...

http://raven-seo-tools.com/blog/116/optimizing-content-for-stumbleupon

Linkbait Ideas to Help Your SEO Campaign

Thursday, December 20th, 2007
Using linkbait is a great way of attracting traffic to your website or blog. The only factor you’re limited by is your own imagination. Whether you run a sports blog or are part of a corporate website setup, linkbait should be part of your SEO campaign. If executed correctly, it can have a significant impact. Of course, all of these techniques may not apply to your website, but you should get some mileage out of several of these linkbaiting techniques: Tools Quizzes Contests Be First Scoops Exposé Awards Lists Humor Make someone famous Create belonging/community Design Rants Controversy Attack Shock Research and Statistics Give something away Usefulness Cool Factor Head on over to ProBlogger to ...

http://raven-seo-tools.com/blog/58/linkbait-ideas-to-help-your-seo-campaign

How to Use Proxy Servers for Persona(l) Privacy

Wednesday, December 19th, 2007
Proxy Servers are used for many different reasons. Services like AOL use proxy servers for Internet traffic load balancing, while others use them for a thin layer of privacy. The most common or preferred use of a proxy server is for privacy (aka anonymisation). That’s often achieved through a large network of various servers located all over the world. The key factor in using a proxy server for privacy is that it masks your IP address and presents a different one to the website you’re visiting. Proxy servers sound like a great idea — and they are — but until recently, ...

http://raven-seo-tools.com/blog/48/how-to-use-proxy-servers-for-personal-privacy

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