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Archive for the ‘SEO Techniques’ Category

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10 Factors to Remember When Writing Article Headlines

Wednesday, December 12th, 2007
Whatever happened to the creative and playful article titles that we grew up with? Well, the Internet gobbled them up and Google determined that they were irrelevant. Search engine optimizers have known the importance of article titles for some time now and traditional media (newspapers, magazines, etc…) are just now starting to catch up. Chris Sherman on Search Engine Watch highlights this in his article, “Getting The New York Times More Search Engine Friendly.” The Times, like most newspapers, has a long-standing tradition of writing compelling headlines that grab human-readers, but that may not literally describe the news story. For example, when ...

http://raven-seo-tools.com/blog/41/10-factors-to-remember-when-writing-article-headlines

Marketing Your Website via BitTorrent

Tuesday, December 11th, 2007
Just about everyone has used the BitTorrent protocol to download illegal (cough…) legal music, images, videos, applications and documents. In fact, for many people — except for me of course — they use BitTorrent clients (like Xtorrent) to search and download the files they’re most interested in. What most people don’t know is that BitTorrent is an excellent way to market your website. I’ll start with a more sinister example — one that I don’t condone and is actually quite annoying, but it illustrates my point very well. The Golden Compass recently debuted in theaters all over the world. However, before ...

http://raven-seo-tools.com/blog/39/marketing-your-website-via-bittorrent

Rand Fishkin’s Link Building Tips from PubCon Las Vegas 2007

Wednesday, December 5th, 2007
One of the best resources from PubCon (so far) came from Rand Fishkin of SEOmoz. Although Rand requested that the audience not publicly publish this list, I thought it would still be a good resource for Raven users. I published his list of links that cover the following topics — about 60 links in all — on Raven’s private SEO Forum. Great Sites for nofollow Links 20 Websites with Strong Profile Rankings 12 Sites You Aren’t Using, but Should be for Viral Content Again, to view this list, you have to have a Raven user account. Access to Raven is currently free during our ...

http://raven-seo-tools.com/blog/30/rand-fishkins-link-building-tips-from-pubcon-las-vegas-2007

Duplicate Content Strategies from PubCon

Tuesday, December 4th, 2007
This morning’s panel on duplicate content included representatives from Google, Yahoo!, Ask, and Microsoft. Each panelist brought some interesting perspective on the problem of duplicate content, along with strategies to fix those problems. There are several sources of duplicate content, including site structure, dynamic urls, multiple domain names, and scraping (other sites stealing your content). Solving a scraping problem involves filing complaints and possible legal action. But the other sources of duplicate content have technical solutions that are relatively straightforward to implement. Crawl your own site — this will help you identify any index barriers, including duplicate content. Force all ...

http://raven-seo-tools.com/blog/28/duplicate-content-strategies-from-pubcon

Michael Gray’s Top 10 Social Media Marketing Tips

Tuesday, December 4th, 2007
Michael Gray presented an excellent top ten list of social media tips during his PubCon Las Vegas 2007 presentation on Social Marketing. Graywolf’s Top Ten Social Marketing Tips Create eye catching titles Include eye catching pictures Make your content short and easy to read Don’t make pages dead-ends Don’t be a link grinch — link generously to others Be topical — write about time-sensitive or trendy information Create content that solves someone’s problem Use buttons and widgets to encourage voting, but not too many Minimize advertising, because links are more important Everyone loves lists!

http://raven-seo-tools.com/blog/27/michael-grays-top-10-social-media-marketing-tips

SEO Expectations and Commitments

Thursday, November 29th, 2007
When considering taking on an SEO campaign you should be realistic about your chances of success. Promising the world and delivering nothing gives SEO, and those in the industry, a bad name. Implementing an organic SEO campaign or using white hat techniques may take longer to achieve better SERPs, but it’s far more sustainable for the long term. Steve Haar over at Search Engine Watch wrote an article about SEO Expectations and Commitments in which he outlined the following items to consider when embarking on an organic SEO campaign: Plan to keep in it for the long haul Be patient Set Objectives Keep people informed Set ...

http://raven-seo-tools.com/blog/23/seo-expectations-and-commitments

The Importance of Article Distribution and How it Relates to SEO

Thursday, November 29th, 2007
Article distribution can be a very effective method for gaining inbound links and traffic to a website. As part of an SEO campaign it can be time consuming, but if completed and carried out correctly, it can make a significant impact on search engine performance. When you using article distribution, you should focus on the following three areas: Niche Content Audience Niche A lot of article distribution sites will have categories or tags that you can choose when submitting your article. A well written article submitted to the wrong category might as well never have been submitted. Content Content plays a crucial role as far as SEO is ...

http://raven-seo-tools.com/blog/22/the-importance-of-article-distribution-and-how-it-relates-to-seo

Five Steps to Effective Keyword Research

Monday, November 26th, 2007
Keyword research is an absolute must before you begin an SEO campaign. Targeting the wrong keywords may result in meaningless, ineffective search engine rankings. It can also result in lost revenue due to the inability of a potential customer to find you on a search engine. Lisa Barone at the Search Engine Guide wrote about the five steps to effective research. Those steps are divided into the following phases: Five Steps to Effective Keyword Research Phase 0 — Demolishing Misconceptions Phase 1 — Creating the list and checking it twice Phase 2 — Befriending the keyword research tool Phase 3 — Finalizing your list Phase 4 — ...

http://raven-seo-tools.com/blog/20/five-steps-to-effective-keyword-research

The Inner Workings of a Search Engine

Wednesday, November 7th, 2007
Mention search engines to anyone these days and chances are the first thing they’re going to think of is Google, and rightly so; Google does a great job. However, other search engines do exist, such as Yahoo!, Ask and Live Search — just to name but a few. As SEO specialists, it’s important to understand how most, if not all, search engines work. In fact, it’s crucial that SEO specialists understand the how search engines collect data, rank websites and return results. Search Engine Basics As originally stated in Danny Sullivan’s article, How Search Engines Work, every search engine or directory ...

http://raven-seo-tools.com/blog/11/the-inner-workings-of-a-search-engine

Everything In SEO Has A Purpose

Monday, November 5th, 2007
“Lets build a web site.” “Okay, but we need to make it look good!” “We also need to be able to find it on the search engines!” “Then lets consult every resource we can and follow all their lists without question, then we’ll have guaranteed success!” Search Engine Optimizers will often scour the Internet looking for new techniques and tips that they hope will lead them to search engine success. As good as some of those resources are, it’s beneficial to understand how those techniques and tips will impact a website, before putting them to good use. In a recent article on Search Engine Land, ...

http://raven-seo-tools.com/blog/10/everything-in-seo-has-a-purpose

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