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Archive for the ‘Social Media’ Category

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Find Us On Facebook!

Wednesday, January 27th, 2010
Raven HQ is located in Nashville, Tennessee, right on what residents refer to as “Music Row.” On my drive into the office each morning, I pass a banner hanging outside a music company touting how many views one of their music videos has on YouTube. The banner also includes icons for Facebook, Twitter and MySpace. But what’s missing? The actual URLs for any of these social networks. You’re on Facebook? Great! Too bad I have absolutely no idea how to find you. Yes, social media — and the Web itself, which is still a fairly young medium in the world of advertising ...

http://raven-seo-tools.com/blog/2518/find-us-on-facebook

Don’t Spew Link Vomit: Brand the Good Stuff!

Monday, October 26th, 2009
Social media has become THE marketing darling of 2009, and being in complete control of your brand and message via the different platforms becomes more and more important as the medium gains momentum. I had the pleasure of moderating a panel last week at BarCamp Nashville with members of the social media team at The Tennessean to talk about content and branding as it relates to social media campaigns, and wanted to highlight some of the discussion and great insight from those guys on how they go about marketing in the social space. We are now producing and sharing more content ...

http://raven-seo-tools.com/blog/1572/dont-spew-link-vomit-brand-the-good-stuff

The Ultimate List of Niche Social Networks

Wednesday, October 7th, 2009
As participation marketing continues to gain traction as the most effective way to market a website, niche social networks are emerging as a crucial part of that strategy. While Facebook and Twitter can play an integral part in social media campaigns, they don’t always have the best targeted users and groups. Whereas, niche social networks, like cork’d and Social Workout, provide highly targeted communities for marketers. Although we spent a great deal of time finding and reviewing each niche social network, we know we probably missed some. If we’re missing a niche social network that you think belongs on this list, ...

http://raven-seo-tools.com/blog/1151/the-ultimate-list-of-niche-social-networks

Social Networking for B2B and B2C

Monday, September 21st, 2009
Social networking and the establishment and maintenance of relationships isn’t new to marketing. Businesses have been doing that for years. However, only recently have we moved to a new method of interaction – online participatory marketing. Business to Consumer (B2C) and Business to Business (B2B) marketers still have to interact with their audience, but now they’re doing it in a much more personal way thanks to the proliferation of online Social Networks. They can now meet their potential customers on their own turf. Whereas, consumers used to only have advertising forced upon them through mediums like television, magazines and radio. Roles have ...

http://raven-seo-tools.com/blog/793/social-networking-for-b2b-and-b2c

Twitter Spam Factors & Automated Marketing

Friday, September 11th, 2009
Twitter recently sent out an email notifying users about their updated Terms of Service. They wrote a blog entry about it, and one of the interesting links was to their Twitter Rules page. Although this document was published in January – what year, who knows – it’s the first time I’ve laid eyes on it. The Twitter Rules has a section for Spam and Abuse. Being in the business that I’m in, I thought it would be good to know exactly what they see as spam and not spam. Their section included just about everything I expected to see. I particularly ...

http://raven-seo-tools.com/blog/781/twitter-spam-factors-automated-marketing

Engage In the Conversation

Wednesday, July 22nd, 2009
Social media is something we live and breathe here at Sitening, and I like to fancy myself as a conversational marketing nerd. The medium is still fairly new however, and most companies wonder as they evaluate the possibility of implementing a conversational marketing plan into their traditional one if they are going to see a decent ROI on their investment. Thankfully, they are. A new report on a study done by Wetpaint and the Altimeter Group shows that those companies that have engaged in conversational marketing, or social media, have “on average increased revenues by 18% in the last 12 months”. ...

http://raven-seo-tools.com/blog/3073/engage-in-the-conversation

The Facebook Vanity URL Fiasco

Wednesday, June 10th, 2009
At the stroke of midnight on Friday, June 12 (technically Saturday at 12:01 AM EST), geeks all around the world will frantically login to Facebook with the attempt to land as many great vanity URLs as they can. Unsuspecting businesses around the world will think they have nothing to fear. Or do they? There is an enormous flaw with the Facebook vanity URL registration. If you intend to register your company’s vanity URL, there is a very good chance you won’t be able to. Unless your company had a Facebook page setup prior to May 31, 2009 AND has at least ...

http://raven-seo-tools.com/blog/462/the-facebook-vanity-url-fiasco

How to Use the Social Media Monitor in Raven

Thursday, May 14th, 2009
We’re going to start ramping up the production of video tutorials in order to help Raven users get the most out of the tools. This video shows how to use Raven’s Social Media Monitor. The Social Media Monitor is included with all Raven accounts and allows you to setup virtually unlimited searches for all of the websites you’re managing. We think the Social Media Monitor is worth the price of Raven all by itself. Enjoy!

http://raven-seo-tools.com/blog/450/how-to-use-the-social-media-monitor-in-raven

Forget About Relationships, Twitter is the Perfect Channel for Support and Push Marketing

Tuesday, April 21st, 2009
Twitter gurus will try to tell you that Twitter is only for relationships. However, they are wrong on both accounts. They are neither gurus (a ridiculous term for anyone to give themselves) and Twitter can be used for much more than relationships. Saying that Twitter is only for relationships is like saying that telephones are only for calling friends and family. As you know, telephones can be used to order things, do online banking (without a human on the end of the line), get customer support, and can even be used for telemarketing (something most people don’t like, but everyone can ...

http://raven-seo-tools.com/blog/435/forget-about-relationships-twitter-is-the-perfect-channel-for-support-and-push-marketing

Twitter is for Marketing, Just Ask Twitter

Monday, March 30th, 2009
I find it fascinating when I read about people balking or cringing at the way Guy Kawasaki uses Twitter for marketing. It’s as if he’s paving the way for the Twitter apocalypse and is destroying everything Twitter was meant to be. In reality, that couldn’t be furthest from the truth. He’s simply testing the medium and doing it in a way that allows him to engage the community, without ruining it. There are self-proclaimed Twitter Nazis that suggest or imply that Twitter should be used one way or another (mainly, their way). The idea of a person using a sophisticated Twitter ...

http://raven-seo-tools.com/blog/414/twitter-is-for-marketing-just-ask-twitter

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