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Archive for the ‘Social Networks’ Category

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Engage In the Conversation

Wednesday, July 22nd, 2009
Social media is something we live and breathe here at Sitening, and I like to fancy myself as a conversational marketing nerd. The medium is still fairly new however, and most companies wonder as they evaluate the possibility of implementing a conversational marketing plan into their traditional one if they are going to see a decent ROI on their investment. Thankfully, they are. A new report on a study done by Wetpaint and the Altimeter Group shows that those companies that have engaged in conversational marketing, or social media, have “on average increased revenues by 18% in the last 12 months”. ...

http://raven-seo-tools.com/blog/3073/engage-in-the-conversation

What To Do During The Twitter Maintenance Hour

Wednesday, May 13th, 2009
I logged on to twitter this morning to discover that the site will be down today for one-hour for maintenance. “Tomorrow, Wednesday May 13 we will be continuing the database maintenance work we began last Friday. We will be taking all Twitter services offline for one hour beginining at noon Pacific. We are begining this work earlier in the day to ensure that we have the full resources of our team to respond to any problems that might arise. Thanks for your understanding.” I had two initial reactions, apparently 57 million dollars of VC money did not buy them spell check and what ...

http://raven-seo-tools.com/blog/3083/what-to-do-during-the-twitter-maintenance-hour

How Twitter Almost Sold Me A New Car

Thursday, April 9th, 2009
I’m in the market to buy a new car, so on a whim, I thought I’d try a little experiment. See, here’s the thing, if I’m going to spend $20k or more on one item, why should I be the one who does all of the work? Shouldn’t these dealers trip over themselves to get to me and fight over who wins my life savings? This should go for any large ticket item…houses, big screen tv’s, etc. So I thought, why not ask Twitter and see if I could get them to come to me instead? On Tuesday afternoon at 11:29am, ...

http://raven-seo-tools.com/blog/3072/how-twitter-almost-sold-me-a-new-car

Conversational Point/Counterpoint

Wednesday, April 1st, 2009
Yesterday I wrote “every brand should be participating in the conversation!” and today I read an article in Advertising Age about how it really doesn’t matter. Oh. Well ok then. But the article does raise some fair points. While we in the industry might be existing in a social media bubble all day every day, it still has yet to reach mass adoption. The numbers, as much as we might want them to, don’t lie: For example, in the past month, the Twitter community has been titillated by South by Southwest, AT&T, “Lost” and the redesign of Skittles.com. Missing from the list ...

http://raven-seo-tools.com/blog/3070/conversational-pointcounterpoint

Embrace the Conversation

Tuesday, March 31st, 2009
If there’s one thing I covet more than anything these days, it is AT&T’s UVerse installed in my home. Who wouldn’t want all of that fiber bandwidth pumping into their house for unlimited HD options and awesome internet speed? I know it is close too. Neighbors are having it installed every day. The AT&T trucks are constantly working on adjacent streets. So where is my UVerse, AT&T? Never have you had someone more ready to shell out $100+ a month for your service, yet you are nowhere to be found. By now there is no brand, Fortune 500 or not, that ...

http://raven-seo-tools.com/blog/3069/embrace-the-conversation

The Status War

Thursday, March 5th, 2009
A trend happening in the social space a lot these days is the use of your latest post to Twitter to be used as your Facebook status, and nothing could be driving me crazier.  Why is this happening? Are people really that lazy? Not understanding the difference between the mediums? People really enjoy bad grammar? I have no idea what the answer is, but I’m here to beg and plead for this little trend to stop, now. As the use of Twitter has grown by leaps and bounds in the few years it has been alive, the definition of the service ...

http://raven-seo-tools.com/blog/3064/the-status-war

Community Management, Forward March!

Thursday, January 29th, 2009
Building a great website is really only the beginning of your company’s journey through the web, even if sometimes it feels like the be all end all. Then you tackle content production, search engine optimization, and social media optimization. Done right? Website activate! Well, not so much. Once everything is in place, someone needs to be there to manage the community and keep the content up-to-date. Frequent and meaningful content updates relevant to your brand keep users engaged and coming back to the site. Sometimes this can feel like a daunting task if you aren’t familiar with the tools of ...

http://raven-seo-tools.com/blog/3060/community-management-forward-march

Rules Of Twitter Engagement

Wednesday, January 7th, 2009
As far as social media tools go, Twitter is easily my favorite. While I am by no means an expert (I’m not a fan of people calling themselves an expert at anything, even Tiger Woods), I’ve been around the Twitter block so to speak. A user for over two years now, I’ve seen Twitter go through some changes (remember when @ replies weren’t a feature and kept killing Twitter? Yup.) and lived to tell about it. Many companies, small and large, are jumping on the Twitter bandwagon these days, so I thought I’d lay out a few Rules of Twitter ...

http://raven-seo-tools.com/blog/3059/rules-of-twitter-engagement

Social Media 101

Friday, December 12th, 2008
One thing that really gets me going in the morning is the potential of web 2.0 and social networking to harness community not only on the web, but offline as well. Social networking, or what we in the office refer to as social media, is rapidly becoming one of the best ways to communicate with your clients and customers in a way that utilizes one of my new favorite terms: conversational marketing. Social media allows you to not speak AT your customer, but gives you the gift of being able to have a conversation with them which not only allows ...

http://raven-seo-tools.com/blog/3056/social-media-101

Defending TweetStalk: A word on the word “stalk”

Wednesday, December 10th, 2008
Ever since we introduced TweetStalk, there has been a modest rumbling of outrage over what people think it stands for, or what it will ultimately do to Twitter. Meanwhile, on the other side of the geek spectrum, we’ve read a spatter of comments about how the feature set is not very novel, and it doesn’t accomplish anything you couldn’t already do with RSS feeds and an aggregator. Funny how something so apparently trivial to one group signifies the end of society as we know it to another. Look, let’s get this straight: you can no more stalk someone using TweetStalk than you can ...

http://raven-seo-tools.com/blog/3078/defending-tweetstalk-a-word-on-the-word-stalk

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