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Archive for the ‘Web Analytics’ Category

6 Online Marketing Resolutions to Make and Keep in 2009

Monday, January 5th, 2009
For many people, today is the first day back to a regular work schedule since the winter holidays. And early January is usually a time for goal-setting and idealistic resolutions, so while you’re in that frame of mind, may I make a few suggestions? Resolve to differentiate. If you don’t know what makes your business stand out from your competitors, you can’t possibly optimize. Take the time to think about what your customers want from you, and what kind of customers you want. All effective internet marketing starts here. Heck, all effective marketing – online or offline – starts here. Make ...

http://raven-seo-tools.com/blog/3080/6-online-marketing-resolutions-to-make-and-keep-in-2009

Choose Your Tools: You don’t get what you don’t pay for

Wednesday, December 17th, 2008
A lot of us at Sitening are big fans of Google: their innovative products, their successes, their playful-yet-productive culture, etc. We happily use a lot of their tools and, for the most part, the tools are quite good. Even in a few cases (Gmail, Google Calendars, etc) best of class. But when it comes to analytics and testing, I’ll admit it: I’m a snob. And it’s not because Google Analytics and Google Website Optimizer aren’t good tools — they are good tools, to be sure, and especially so considering they’re free tools  — but they’re entry-level tools. And that’s fine. For ...

http://raven-seo-tools.com/blog/3079/choose-your-tools-you-dont-get-what-you-dont-pay-for

Bounce rates affecting rankings? Or SEO for SEO’s sake?

Tuesday, November 25th, 2008
Over at SEO Black Hat, QuadsZilla demonstrates correlation between traffic, specifically Google traffic, and bounce rate, claiming that bounce rate is being used to determine quality and factoring into rankings. Except his or her graphs show direct, rather than inverse, relationships between traffic and bounce rate. In other words, in those graphs, on days when Google traffic (and traffic overall) was down, the bounce rate was down, too. This runs counter to what one might expect if bounce rate were being used to determine quality from a SERP perspective. A poorly designed or ill-thought-out landing page might cause irrelevant traffic to ...

http://raven-seo-tools.com/blog/3077/bounce-rates-affecting-rankings-or-seo-for-seos-sake

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