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Archive for the ‘PPC’ Category

Google Introduces New Sliding AdSense Ads

Wednesday, December 26th, 2007
Google continues to test and introduce new ways to make their AdSense ads more profitable and useful. Their latest innovation is sliding ads. I first spotted it on a client’s website. It was active on a banner ad (468×60) and displayed left and right buttons for cycling (sliding) through ads. The video below shows what the new ad display looks like and how it works. [flashvideo filename="http://s3.amazonaws.com/sitening.downloads/adsensebanner.flv" width="496" height="104" image="wp-content/uploads/2007/12/adsensebanner.png" /]

http://raven-seo-tools.com/blog/447/google-introduces-new-sliding-adsense-ads

Google is Shutting Down AdWords-to-AdSense Websites (aka Arbitrageurs)

Monday, May 21st, 2007
Search Engine Roundtable is sounding the alarm for anyone who has created a Made for AdSense (MFA) website and is using AdWords to drive traffic. They cite this recent WebmasterWorld.com thread as proof. Publishers are reporting that their AdSense accounts are being terminated, because of their MFA websites. The practice that’s being targeted by Google is simple. Create a website that fully utilizes AdSense to show high priced ads and then drive traffic to the site using AdWords. Webmasters who have mastered this technique currently make up to $70,000 per month (before AdWords expenses). The scheme works by making more money from ...

http://raven-seo-tools.com/blog/2786/google-is-shutting-down-adwords-to-adsense-websites-aka-arbitrageurs

Screenshots and Walkthrough of Google’s New AdSense Referral Product

Thursday, April 5th, 2007
Google started rolling out their new AdSense Referral product on Thursday night. Here’s a step-by-step walkthrough of their new product that is in beta — shocking, I know. Referrals Google Referrals allow you to choose specific products or keywords as ads on your site. This allows you to match content directly to the ads and encourage users to complete the action associated with the ad. To start, pick up to 15 products below and add them to the “Ad Shopping Cart” to the right. You should also choose up to 10 keywords to ensure you get newer ads matching those keywords as they ...

http://raven-seo-tools.com/blog/2776/screenshots-and-walkthrough-of-googles-new-adsense-referral-product

Google AdWords Location Targeting Preview – Made Easier

Wednesday, September 20th, 2006
The Google AdWords team recently announced the release of an ad preview tool for location targeting. The search results and ads are not active, so you can preview at will without accruing impressions or accidental clicks. Best of all, you can refine the results page by adding location attributes and values manually to the URL of the ad preview page. Optional attributes include a target country, longitude/latitude coordinates, regions, and cities. In the U.S., you can also set a target ZIP code or designated market area (DMA). Although the new tool is useful, it’s not easy to use. In order to make ...

http://raven-seo-tools.com/blog/2670/google-adwords-location-targeting-preview-made-easier

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