Use the Event Manager to record any type of event related to a website campaign. View events on report graphs located on tool pages like Google Analytics "Daily Visits" and SERP Tracker trending reports. Include events in branded PDF reports using the Reporting engine.
When viewing graphs in tools like Web Analytics or the SERP Tracker, hover over events to display the event name and date. Alternatively, you can turn events on and off, or choose to display events based on tags.
Include events in branded PDF reports. The Reporting engine allows you to include all events for a given time period, exclude all events, or only include events with a specified tag.